For more than five years I’ve been predicting that brands would shift their attention from social media marketing to social customer service and online customer experience. And according to new research from Altimeter Group, that threshold has now been crossed. In their “2016 State of Social Business” publication, Altimeter analysts Ed Terpening and Aubrey Littleton … Read more5 Reasons Social Customer Service Is Now a Critical Social Component
From SearchEngineLand by Barry Schwartz Create a structured restaurant menu that can display in mobile search listings directly in GMB. Google My Business announced a new update on Thursday that is sure to make many restaurant owners happy. Restaurant owners who are managing their own Google My Business (GMB) listings can now access a new editor to … Read moreRestaurant owners can now edit menu listings in Google My Business
All businesses need effective marketing strategies to prosper but small local companies have fewer options available. As you likely do not have the mammoth budget of a Virgin Ltd, Coca Cola, Amazon, or Starbucks, you’re going to have to be innovative to keep your head above water. This article will give you a creative list … Read more10 creative ways to promote your local business
By Mike Blumenthal from his blog, found here. Google, just off releasing a raft of new products and still testing others, has significantly updated the monthly Insights email that is being sent to GMB account owners. This email, one of many email notifications that the GMB is sending out, has significantly more information than the previous … Read moreGoogle My Business updates insights email sent to businesses
We love Neil Patel. The guy knows what he is talking about, and he is able to present his knowledge to others in ways that are easily understood, and most important, entirely actionable. Neil took a couple of minutes to talk about Local a few days ago. And yet again – he nailed it. Watch … Read moreNeil Patel, online marketing guru, talks NAPping. 🙂
Indeed – how in the world have we landed at a point where we actually have to say, “This is not Fake News!” 🙂 🙂 This is insanity. At the same time, we still need to be providing options to our clients. So – what next? Let’s check! See if you have any … Read moreFacts. Not Fake News.