Case Study

Company:Western Heating & Air THE PROBLEM:

Western Heating & Air is located in Orem, UT, but the client wanted to rank in Provo, UT, which is a larger target market. They suffured from effects of the Panda 4.0 algorithm update targeting thin, duplicate content.

THE SOLUTION:

  • Full content audit and duplicate check
  • Create unique content for web pages
  • Created SEO-engineered content for both target markets
  • Cleaned up inconsistent, duplicate, and missing citations
  • Optimized Google My Business, Yahoo Local, and Bing Places pages
  • Submitted location data to the data aggregators.
  • Analyzed and disavowed bad backlinks
  • Added geo-specific citations & niche citations
  • Added surrounding city zip codes in Google My Bussines and service area

THE RESULTS:

Organic Traffic
From 1639
To 2498
Jun1, 2015 - Aug 31, 2015 vs Jun1, 2014 - Aug 31, 2014
52%TRAFFIC
INCREASE
28%CONVERSION
INCREASE

Local Search Engine Ranking by Search Words

  • RANKING#2
    "HVAC"
  • RANKING#1
    "air conditioning repair"
  • RANKING#1
    "ac repair"
  • RANKING#1
    "furnice repair"
  • RANKING#8
    "ac repair provo"
  • RANKING#1
    "heating repair"

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