case-study

Case Studies

Do We Really Help Local Businesses Get More Customers?

Company:Western Heating & Air THE PROBLEM:

Western Heating & Air is located in Orem, UT, but the client wanted to rank in Provo, UT, which is a larger target market. They suffured from effects of the Panda 4.0 algorithm update targeting thin, duplicate content.

THE SOLUTION:

  • Full content audit and duplicate check
  • Create unique content for web pages
  • Created SEO-engineered content for both target markets
  • Cleaned up inconsistent, duplicate, and missing citations
  • Optimized Google My Business, Yahoo Local, and Bing Places pages
  • Submitted location data to the data aggregators
  • Analyzed and disavowed bad backlinks
  • Added geo-specific citations & niche citations
  • Added surrounding city zip codes in Google My Bussines and service area

THE RESULTS:

Organic Traffic

From 1639
To 2498
Jun1, 2015 – Aug 31, 2015 vs Jun1, 2014 – Aug 31, 2014
162%TRAFFIC
INCREASE
55%CONVERSION
INCREASE

Local Search Engine Ranking by Search Words

  • RANKING#2

    “hvac”

  • RANKING#1

    “air conditioning repair”

  • RANKING#1

    “ac repair”

  • RANKING#1

    “furnace repair”

  • RANKING#8

    “ac repair provo”

  • RANKING#1

    “heating repair”

The Bottom Line

Fixing your info may not be the only strategy to increase your traffic and conversion rates, but it makes an enormous difference. If you’re hoping to improve your rankings and have not checked this small but important issue, you can get a free report from FixMyInfo. Then it’s up to you to decide whether you’ll fix all the ins and outs yourself, or whether you’ll get us to do it for you. Either way, you’ll have a baseline to measure how effective implementing this strategy will be.

The importance of having consistent data

Search engines are looking for relevant, consistent information, and they already know you’ll probably choose a local business when you hit search. Of course, some people even use the place name in their search to ensure they see a local business in their results. That’s good news for local businesses – provide they’re showing consistent information.

Search engines don’t want to give you a result in which the most important things: company name, address, phone number, etc. are possibly incorrect. A data aggregator gets hold of the wrong end of the stick and collects wrong or outdated info. You didn’t do a thing wrong, but suddenly your rankings plummet. Fix it, and you’re back up there.

Adding your info

This is an easy one – if your business is not listed where your potential customer is looking, you don’t even have a chance.

Relocation Confusion

Moved? Added another location? Sometimes, all the information gets messed up. There can be new information, old information, and complete search engine confusion. Just where is the company located? Search engines often cannot make up their minds. They can be lazy. When things don’t look right, they don’t dig. They just shrug their metaphorical shoulders and do the search-engine equivalent of walking away.

Your reputation

In today’s world, customers are writing reviews. Comments. They praise favorites and they are not shy to complain about things either. The science here is pretty simple: If you know what customers are saying, you can engage with them! You may be surprised at how quickly you can turn a negative review into the exact opposite, and finish up with a happy client who is telling everyone how great your service is!

The key is – you can only do so if you see what they are writing, and where they are writing it. Without our help, you may be missing all of these opportunities.

What’s the bottom line?

Fixing your info may not be the only strategy to increase your traffic and conversion rates, but it makes an enormous difference. If you’re hoping to improve your rankings and haven’t checked this small but important issue, free report from FixMyInfo. Then it’s up to you to decide whether you’ll fix all the ins and outs yourself, or whether you’ll get us to do it for you. Either way, you’ll have a baseline to measure how effective implementing this strategy will be.

The Importance of Having Consistent Data

Search engines are looking for relevant, consistent information, and they already know you’ll probably choose a local business when you hit search. Of course, some people even use the place name in their search to ensure they see a local business in their results. That’s good news for local businesses – providing they’re showing consistent information.

Relocation Confusion

Moved? Added another location? Sometimes, all the information gets messed up. There can be new information, old information, and complete search engine confusion. Just where is the company located? Search engines often cannot make up their minds. They can be lazy. When things don’t look right, they don’t dig. They just shrug their metaphorical shoulders and do the search-engine equivalent of walking away.

Your reputation

In today’s world, customers are writing reviews. Comments. They praise favorites and they are not shy to complain about things either. The science here is pretty simple: If you know what customers are saying, you can engage with them! You may be surprised at how quickly you can turn a negative review into the exact opposite, and finish up with a happy client who is telling everyone how great your service is!

The key is – you can only do so if you see what they are writing, and where they are writing it. Without our help, you may be missing all of these opportunities.

What’s the bottom line?

Fixing your info may not be the only strategy to increase your traffic and conversion rates, but it makes an enormous difference. If you’re hoping to improve your rankings and haven’t checked this small but important issue, free report from FixMyInfo. Then it’s up to you to decide whether you’ll fix all the ins and outs yourself, or whether you’ll get us to do it for you. Either way, you’ll have a baseline to measure how effective implementing this strategy will be.