Xone seemed to me to be an odd foray into the rough and tumble world of hardware for a company like Yext to take. The concept was interesting, and the product worked. But – simply put, Yext is a software service provider. They’re pretty good at what they do, but they have become quite the … Read moreA final followup from Yext’s Xone
One of the things I love about my job is that marketing is constantly evolving. Just when you think you have mastered the latest tools and strategies, a whole new generation of technologies emerges, creating opportunities for marketers to take their work in exciting directions. Last month, a group of my colleagues attended Shop.org, one … Read moreMaking sense of the latest trends in digital retail
We were sent the following message a customer of ours received today: It seems fairly clear from this email that the Xone product is being discontinued. That being said, we could not find any supporting evidence on the Yext site or in fact anywhere else at all. Xone seemed to be a fair product. It did … Read moreIs Yext discontinuing Xone?
Beacons and proximity marketing I was intrigued by this article because personally, I did not see that this technology had any long term value – my thoughts were that this was a very temporary solution to a problem that most people did not recognize as a problem. But. I installed a beacon here several months … Read moreHow are beacons going to affect search marketing?
