Deep Dive Into Local series from April 17th, 2017. In our Deep Dive series, Mike and Mary look at review spamming which is one thing in local that caught our attention this week and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in … Read moreReview Spamming
More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search and in-store visits and sales. When customers are out … Read moreIs it time to consider local marketing automation software?
From SearchEngineLand Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. Bots are coming to Bing in a big way. Through its Bot Framework, Microsoft is starting to integrate chatbots into search results — to make search more interactive and transactional. In April, Matt McGee spotted … Read moreBing launches bots for local businesses
… and it starts in Australia. The Yellow Pages was a fantastically huge cash cow for many years. They were a cash cow because they had a virtual stranglehold on the market – if you were not in the Yellow Pages, you were not getting business. Period. And you know what? They were right. And … Read moreEarthquake in Local Advertising
by Sarah Perez for Tech Crunch Facebook is testing an enhanced local search feature that could see the social network creeping in on Google Maps, Foursquare and Yelp territory, TechCrunch learned and Facebook confirmed. Facebook users are now able to surface recommendations of nearby places – like “dinner nearby” or “bars nearby,” for example – by … Read moreFacebook tests an enhanced local search and discovery feature offering business suggestions
by Justin Liles for Advice Local A Look at How Local Business Data Gets Distributed Online Have you ever wondered how business data gets distributed across the web? Or why local businesses sometimes appear in directories without ever having submitted a listing themselves? It all comes down to data aggregators. What is a Data Aggregator? Data … Read moreWhat are Data Aggregators?