by Barry Schwartz for SEO RoundTable If you search in Google for local businesses and get even more specific, such as ask for their reviews, phone number, address, hours of operation and so on, Google will now give you that information in the local box. Google did give you this information previously as a featured snippet … Read moreGoogle Local Results Showing Query Specific Data, Like Hours, Reviews, Phone & Address
By Bernadette Coleman In this digital age, where everyone lives and communicates online, online reviews can really make or break a business; therefore, managing reviews must be a priority. Beyond just what the consumer thinks, online reviews are indexed by search engines and positive reviews increase the trust signal for a business. Today, we are going … Read moreHow to Manage Negative Online Reviews
By Bernadette Coleman In a world where consumers can find information about pretty much any business, product, and service online, it’s not easy for a local business to capture the spotlight for long. Building a collection of positive customer reviews is one of the best and easiest ways to gain visibility online and convert consumers … Read more4 Website Marketing Strategies to Get More Customer Reviews
How These Changes Can Impact Local Businesses By Lisa Dutty Google has certainly been busy lately! Over the past month, marketers and consumers alike have noticed a number of interesting changes to some of the search giant’s core products and features. Since many of the updates affect online visibility for local businesses, we thought it would … Read moreWhat’s Happening with Google Lately?
By Bernadette Coleman Have you checked out Yelp’s new Questions & Answers feature yet? This feature enables the Yelp community to ask and answer specific questions about a business. Each question is connected to a specific business and the answers to the questions can come from other consumers or the businesses themselves. This feature … Read moreThe Power of Yelp’s Questions & Answers Feature for Businesses
It was just a simple four-page website for the Murray Group, an insurance company based in Albany, New York. And it hadn’t been updated for three years. Ryan Hanley changed all that. In the process of that change, he nearly tripled traffic and generated $4,975 in new business within 100 days…and much more afterward. “That’s … Read more5 Simple Steps To More Local Business Website Traffic in 2017