All businesses need effective marketing strategies to prosper but small local companies have fewer options available. As you likely do not have the mammoth budget of a Virgin Ltd, Coca Cola, Amazon, or Starbucks, you’re going to have to be innovative to keep your head above water. This article will give you a creative list … Read more10 creative ways to promote your local business
We love Neil Patel. The guy knows what he is talking about, and he is able to present his knowledge to others in ways that are easily understood, and most important, entirely actionable. Neil took a couple of minutes to talk about Local a few days ago. And yet again – he nailed it. Watch … Read moreNeil Patel, online marketing guru, talks NAPping. 🙂
Indeed – how in the world have we landed at a point where we actually have to say, “This is not Fake News!” 🙂 🙂 This is insanity. At the same time, we still need to be providing options to our clients. So – what next? Let’s check! See if you have any … Read moreFacts. Not Fake News.
From SearchEngineLand Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. Bots are coming to Bing in a big way. Through its Bot Framework, Microsoft is starting to integrate chatbots into search results — to make search more interactive and transactional. In April, Matt McGee spotted … Read moreBing launches bots for local businesses
Google’s Chrome browser will soon be labelling sites that do not have SSL with the label, “Non-secure”. I don’t know if you recognize just how big a deal that is – but some studies show that more than 50% of web visitors will immediately leave a site that has this label. Passwords and credit cards are not … Read moreSSL (https) is … really important.
Whether a local business is a stand-alone, single location or part of a massive national or global brand, it shares a common goal with every other business. Every local business wants to be findable in search and therefore visible to the public – those consumers trying to solve a problem or fulfill a need as … Read moreWhat Local Businesses Must Know About Local Search – Right Now