Why Local Listings Are a Critical Part of the Customer Experience

By Greg Stirling for Local Search Association I like to write about real-world experiences because they help illustrate the abstract ideas we’re always discussing. Today’s example involves inaccurate location (inventory) data and the subsequent brand fallout. Here’s the setup: I’m having some rooms in my house painted. I needed to get a specific paint color number for … Read moreWhy Local Listings Are a Critical Part of the Customer Experience

10 creative ways to promote your local business

All businesses need effective marketing strategies to prosper but small local companies have fewer options available. As you likely do not have the mammoth budget of a Virgin Ltd, Coca Cola, Amazon, or Starbucks, you’re going to have to be innovative to keep your head above water. This article will give you a creative list … Read more10 creative ways to promote your local business

Neil Patel, online marketing guru, talks NAPping. :)

We love Neil Patel. The guy knows what he is talking about, and he is able to present his knowledge to others in ways that are easily understood, and most important, entirely actionable. Neil took a couple of minutes to talk about Local a few days ago. And yet again – he nailed it. Watch … Read moreNeil Patel, online marketing guru, talks NAPping. 🙂

Bing launches bots for local businesses

From SearchEngineLand Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. Bots are coming to Bing in a big way. Through its Bot Framework, Microsoft is starting to integrate chatbots into search results — to make search more interactive and transactional. In April, Matt McGee spotted … Read moreBing launches bots for local businesses