By Andrew McDermott for Grade.Us Reviews are kingmakers. You know it, I know it. Share online reviews on the right platforms and you attract an enormous wave of attention. Get customers to promote your reviews within their sphere of influence and you extend your reach exponentially. But how? By sharing your online reviews with customers! There’s more to it … Read moreHow To Share Online Reviews Proactively Using Social Media
By Andrew McDermott June 26, 2018 for Grade Us Can I trust you? It’s the question your customers want an answer to. It’s also why customers turn to online reviews from a trustworthy, unbiased third-party source. Fake reviews are the problem. Customers can’t always trust marketers to deliver on their promises. Research shows entrepreneurs, marketers and sales people … Read moreWhy Fake Reviews Are Like Fake News and What You Can Do About It
Google’s Chrome browser will soon be labelling sites that do not have SSL with the label, “Non-secure”. I don’t know if you recognize just how big a deal that is – but some studies show that more than 50% of web visitors will immediately leave a site that has this label. Passwords and credit cards are not … Read moreSSL (https) is … really important.
By Bernadette Coleman In this digital age, where everyone lives and communicates online, online reviews can really make or break a business; therefore, managing reviews must be a priority. Beyond just what the consumer thinks, online reviews are indexed by search engines and positive reviews increase the trust signal for a business. Today, we are going … Read moreHow to Manage Negative Online Reviews
By Bernadette Coleman In a world where consumers can find information about pretty much any business, product, and service online, it’s not easy for a local business to capture the spotlight for long. Building a collection of positive customer reviews is one of the best and easiest ways to gain visibility online and convert consumers … Read more4 Website Marketing Strategies to Get More Customer Reviews
By Bernadette Coleman Have you checked out Yelp’s new Questions & Answers feature yet? This feature enables the Yelp community to ask and answer specific questions about a business. Each question is connected to a specific business and the answers to the questions can come from other consumers or the businesses themselves. This feature … Read moreThe Power of Yelp’s Questions & Answers Feature for Businesses