By DAVID CARD, for StreetFightMag. A new industry-sponsored study of mobile advertisers and agencies offers guidance for hyperlocal marketing providers. Big brands and their agencies are increasing their mobile marketing efforts, with a keen focus on location data and social media integration. The Mobile Marketing Association recently released a report sketching out the key findings from … Read moreSurvey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media
One of the things I love about my job is that marketing is constantly evolving. Just when you think you have mastered the latest tools and strategies, a whole new generation of technologies emerges, creating opportunities for marketers to take their work in exciting directions. Last month, a group of my colleagues attended Shop.org, one … Read moreMaking sense of the latest trends in digital retail
They’re looking for a local business just like yours: will they find you? Nowadays, very few people use the phone book to find local businesses. Why should they? All the directories are online. They hit the internet, often using their handy smart phones, and they search for a specific type of business in the area … Read moreWill clients find you?
The short answer is: YES! Yes, even we we were a little surprised at just how far and wide Pokemon Go has gotten in such little time. And even more surprised when more than one client spent some time talking to us about Pokemon today – granted, these are hi-tech-bars and restaurants, so they are expected to … Read moreIs Pokemon Go good for local businesses?