Survey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media

By DAVID CARD, for StreetFightMag. A new industry-sponsored study of mobile advertisers and agencies offers guidance for hyperlocal marketing providers. Big brands and their agencies are increasing their mobile marketing efforts, with a keen focus on location data and social media integration. The Mobile Marketing Association recently released a report sketching out the key findings from … Read moreSurvey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media