For more than five years I’ve been predicting that brands would shift their attention from social media marketing to social customer service and online customer experience. And according to new research from Altimeter Group, that threshold has now been crossed. In their “2016 State of Social Business” publication, Altimeter analysts Ed Terpening and Aubrey Littleton … Read more5 Reasons Social Customer Service Is Now a Critical Social Component
All businesses need effective marketing strategies to prosper but small local companies have fewer options available. As you likely do not have the mammoth budget of a Virgin Ltd, Coca Cola, Amazon, or Starbucks, you’re going to have to be innovative to keep your head above water. This article will give you a creative list … Read more10 creative ways to promote your local business
Whether a local business is a stand-alone, single location or part of a massive national or global brand, it shares a common goal with every other business. Every local business wants to be findable in search and therefore visible to the public – those consumers trying to solve a problem or fulfill a need as … Read moreWhat Local Businesses Must Know About Local Search – Right Now
… and it starts in Australia. The Yellow Pages was a fantastically huge cash cow for many years. They were a cash cow because they had a virtual stranglehold on the market – if you were not in the Yellow Pages, you were not getting business. Period. And you know what? They were right. And … Read moreEarthquake in Local Advertising
by Bernadette Coleman While, we might not love all the updates Google is constantly making to the local pack and search algorithms, Google’s cracking down on fake Google My Business Listings is one update we can all get behind. As you know, one of Google’s top priorities is serving relevant, accurate search results that consumers … Read moreGoogle’s Mission to Eliminate Fake Google My Business Listings
By Joy Hawkins, searchengineland.com Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study points out that “geographic proximity is the coin of the emerging localized-search realm,” which matches what I observed with the Possum update in 2016. This major algorithm update was responsible for … Read moreIs Google really keeping fake listings off Google Maps?