Why Local Listings Are a Critical Part of the Customer Experience

By Greg Stirling for Local Search Association I like to write about real-world experiences because they help illustrate the abstract ideas we’re always discussing. Today’s example involves inaccurate location (inventory) data and the subsequent brand fallout. Here’s the setup: I’m having some rooms in my house painted. I needed to get a specific paint color number for … Read moreWhy Local Listings Are a Critical Part of the Customer Experience

How To Share Online Reviews Proactively Using Social Media

By Andrew McDermott for Grade.Us Reviews are kingmakers. You know it, I know it. Share online reviews on the right platforms and you attract an enormous wave of attention. Get customers to promote your reviews within their sphere of influence and you extend your reach exponentially. But how? By sharing your online reviews with customers! There’s more to it … Read moreHow To Share Online Reviews Proactively Using Social Media

Why Fake Reviews Are Like Fake News and What You Can Do About It

By Andrew McDermott June 26, 2018 for Grade Us Can I trust you? It’s the question your customers want an answer to. It’s also why customers turn to online reviews from a trustworthy, unbiased third-party source. Fake reviews are the problem. Customers can’t always trust marketers to deliver on their promises. Research shows entrepreneurs, marketers and sales people … Read moreWhy Fake Reviews Are Like Fake News and What You Can Do About It

5 Reasons Social Customer Service Is Now a Critical Social Component

For more than five years I’ve been predicting that brands would shift their attention from social media marketing to social customer service and online customer experience. And according to new research from Altimeter Group, that threshold has now been crossed. In their “2016 State of Social Business” publication, Altimeter analysts Ed Terpening and Aubrey Littleton … Read more5 Reasons Social Customer Service Is Now a Critical Social Component

Restaurant owners can now edit menu listings in Google My Business

From SearchEngineLand by Barry Schwartz Create a structured restaurant menu that can display in mobile search listings directly in GMB. Google My Business announced a new update on Thursday that is sure to make many restaurant owners happy. Restaurant owners who are managing their own Google My Business (GMB) listings can now access a new editor to … Read moreRestaurant owners can now edit menu listings in Google My Business