by Bernadette Coleman While, we might not love all the updates Google is constantly making to the local pack and search algorithms, Google’s cracking down on fake Google My Business Listings is one update we can all get behind. As you know, one of Google’s top priorities is serving relevant, accurate search results that consumers … Read moreGoogle’s Mission to Eliminate Fake Google My Business Listings
By Joy Hawkins, searchengineland.com Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study points out that “geographic proximity is the coin of the emerging localized-search realm,” which matches what I observed with the Possum update in 2016. This major algorithm update was responsible for … Read moreIs Google really keeping fake listings off Google Maps?
Some interesting statistics on B2B advertising in social media… what are people really doing? 48% of marketers build a new landing page for each marketing campaign. (MarketingSherpa) 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa) 16% of landing pages are free of navigation bars. (MarketingSherpa) 48% … Read moreLinkedIn vs Facebook B2B advertising – and more stats
by Greg Sterling for SearchEngineLand According to a survey from Fivesight Research, Siri had a larger share of mobile search than Bing or Yahoo. A new study from Fivesight Research, “US Consumer Search Preferences Smartphone & Desktop: Q1 2017,” finds that Siri is the mobile “search engine” of choice after Google. The study was based on a … Read moreSiri is Google’s nearest mobile search competitor
by Sarah Perez for Tech Crunch Facebook is testing an enhanced local search feature that could see the social network creeping in on Google Maps, Foursquare and Yelp territory, TechCrunch learned and Facebook confirmed. Facebook users are now able to surface recommendations of nearby places – like “dinner nearby” or “bars nearby,” for example – by … Read moreFacebook tests an enhanced local search and discovery feature offering business suggestions
by Justin Liles for Advice Local A Look at How Local Business Data Gets Distributed Online Have you ever wondered how business data gets distributed across the web? Or why local businesses sometimes appear in directories without ever having submitted a listing themselves? It all comes down to data aggregators. What is a Data Aggregator? Data … Read moreWhat are Data Aggregators?
