You might be surprised to know that less than 40% of them are finding your listing from a direct search on a search engine. According to Greg Stirling, a typical path to purchase “… typically involves multiple site categories and several devices.”
(See Greg’s article on SearchEngineLand here.)
Our own research suggests that at least 40% of local searches are now completed on mobile devices and this number continues to grow every year.
YP.com and IDC Research teamed up to better understand how today’s buyers use technology to search for products and services and eventually make purchases, both online or offline.
It has never been more clear that local businesses must be aware of where their businesses are listed (or are not listed!), and if that information is indeed correct.
FixMyInfo helps local businesses find where they are listed and fix it when problems are found. Click here to search for your business – it’s free and it’s easy to do.
