What does this mean to businesses looking to maintain their data?
Both Dex and SuperMedia will continue to maintain their own basic databases of information.
SuperMedia (SPMD 10.70, -0.11, -1.02%), and Dex One Corporation (DEXO 9.27, -0.07, -0.75%) today announced a cross-distribution agreement that allows both companies’ advertisers to have their business profiles and other enhanced content appear on both Superpages.com(R) (http://www.superpages.com) and DexKnows(TM). (http://www.dexknows.com)
It is only “enhanced content” (ie: paid content) that is to be cross-distributed. And you would be justified in hoping that would be a problem solved if you are an advertiser.
But don’t be fooled! You would be amazed at how many times we have found issues for our clients in advertising that they are paying for!
Use FixMyInfo and check your business information. Check your ads that you are paying for.
Steve Mitchell is an internet professional with more than sixteen years experience in the field of local search and web based systems.
FixMyInfo is a free service for business to use to verify their business information on most popular yellow pages, directories, search engine and social media websites.
