They’re looking for a local business just like yours: will they find you? Nowadays, very few people use the phone book to find local businesses. Why should they? All the directories are online. They hit the internet, often using their handy smart phones, and they search for a specific type of business in the area … Read moreWill clients find you?
Beacons and proximity marketing I was intrigued by this article because personally, I did not see that this technology had any long term value – my thoughts were that this was a very temporary solution to a problem that most people did not recognize as a problem. But. I installed a beacon here several months … Read moreHow are beacons going to affect search marketing?
This week, I happened on a very interesting article that confirms a Great Big Ugly Suspicion I have had for a very long time: People are quick to share things they have not even read yet. That may sound a little odd. But if you think about it, it really isn’t all that odd. These are … Read moreWhat’s the point in sharing?
Testing with Google’s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point. Google has done an excellent job of promoting the importance of the mobile-friendly website, with its mobile-friendly test and search algorithm that prioritizes mobile-friendly sites in search … Read moreWhy and how to comprehensively test the mobile usability of your site
In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting back to the ad business, allowing app developers to pay for ads to appear on top of search results in the lucrative Apple App Store. Taking note from both Google and … Read moreApple to introduce search ads to its App Store
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we might as well rename the weekly round-up ‘a ton of new stuff from Google’, as there’s nothing but new products and announcements from the big G for as far as the … Read moreSix most interesting search marketing news stories of the week