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YouTube launches 360-degree live videos & adds spatial audio for on-demand videos

Source: YouTube launches 360-degree live videos & adds spatial audio for on-demand videos   YouTube announced two additions to its arsenal yesterday: 360-degree live streaming videos and spatial audio for on-demand videos. First launched in March of last year, YouTube’s 360-degree videos can now be streamed live. YouTube says it&x2019;s working with companies like VideoStitch, … Read moreYouTube launches 360-degree live videos & adds spatial audio for on-demand videos

4 ways to improve your email marketing production process

Source: 4 ways to improve your email marketing production process   Email marketing teams and email production workflows are incredibly diverse. That’s what we found when we surveyed more than 900 email marketers for our “2016 State of Email Production” report. Most of the report&x2019;s findings (email registration required) serve simply to raise questions about … Read more4 ways to improve your email marketing production process

Composition of an online reputation dream team

Source: Composition of an online reputation dream team   If you are the victim of an online reputation attack, you might wonder what you could do about it if you had substantial resources to get the very best-in-class help. Would it be one person/company you would hire, or a few handfuls? What would be the … Read moreComposition of an online reputation dream team

How to check if you’ve screwed up your AdWords account

Source: How to check if you’ve screwed up your AdWords account   We’ve all done it. In our haste to conquer the PPC world, we’ve neglected to check our own work or forgotten to update stuff that we naively thought we’d remember a year later. Even I’ve done it, and lots of people think I’m … Read moreHow to check if you’ve screwed up your AdWords account

Thinking smarter: Take your SEO work to the next level

Source: Thinking smarter: Take your SEO work to the next level   Search engine optimization is a complex marketing discipline, and it can be a challenge to perform high-level, high-quality SEO work every single day. When you’re working hard to get the best results for your client, it can be tempting to cut corners here … Read moreThinking smarter: Take your SEO work to the next level

Forecast says SEO-related spending will be worth $80 billion by 2020

Source: Forecast says SEO-related spending will be worth $80 billion by 2020   Local media forecaster Borrell Associates has attempted to capture the totality of spending on “digital marketing services” in the US. Borrell argues that &x201C;businesses will shell out an estimated $613 billion in DMS&x201D; in 2016, an amount many times larger than &x201C;ad … Read moreForecast says SEO-related spending will be worth $80 billion by 2020

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