Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]

Source: Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]     If there’s one theme to be taken from Merkle&x2019;s Q1 Digital Marketing Report, it&x2019;s that Google is miles ahead of Bing and Yahoo in driving and monetizing mobile search traffic. Driven almost entirely&xA0;by Google, mobile paid search continues to … Read moreGoogle drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]

Majority of users frustrated by disruptive ads, aware of ad blocking [Survey]

Source: Majority of users frustrated by disruptive ads, aware of ad blocking [Survey]   The cat-and-mouse game between publishers, advertisers and consumers may soon turn into an outright cat fight. A new global consumer survey from Accenture shows growing consumer frustration with ads and a desire of some to opt out of ads entirely. Survey … Read moreMajority of users frustrated by disruptive ads, aware of ad blocking [Survey]