How one small word makes a huge difference on Google SERPs | Search Engine Watch<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Words matter – how many times \u00a0have we heard those words spoken? Well, it’s especially important when it comes to Search Engine Results Pages (SERP’s). Recently we’ve had a lot of internal discussions about the importance of keywords and the various combinations, including match type. Source: How one small word makes a huge difference on … Read moreHow one small word makes a huge difference on Google SERPs | Search Engine Watch<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[],"jetpack_featured_media_url":"","yoast_head":"\nHow one small word makes a huge difference on Google SERPs | Search Engine Watch -<\/title>\n<meta name=\"description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fixmyinfo.com\/how-one-small-word-makes-a-huge-difference-on-google-serps-search-engine-watch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How one small word makes a huge difference on Google SERPs | Search Engine Watch -\" \/>\n<meta property=\"og:description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fixmyinfo.com\/how-one-small-word-makes-a-huge-difference-on-google-serps-search-engine-watch\/\" \/>\n<meta property=\"og:site_name\" content=\"FixMyInfo - 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