{"id":1573,"date":"2016-05-20T15:36:29","date_gmt":"2016-05-20T15:36:29","guid":{"rendered":"http:\/\/fixmyinfo.com\/?p=1573"},"modified":"2016-05-20T15:36:29","modified_gmt":"2016-05-20T15:36:29","slug":"six-most-interesting-search-marketing-news-stories-of-the-week","status":"publish","type":"post","link":"https:\/\/fixmyinfo.com\/six-most-interesting-search-marketing-news-stories-of-the-week\/","title":{"rendered":"Six most interesting search marketing news stories of the week"},"content":{"rendered":"<p><strong>Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.<\/strong><\/p>\n<p>This week we might as well rename the weekly round-up \u2018a ton of new stuff from Google\u2019, as there\u2019s nothing but new products and announcements from the big G for as far as the eye can see.<\/p>\n<p>Next week we\u2019ll try and do an exclusive Ask Jeeves round-up.<\/p>\n<h2>Google I\/O reveals the future of artificial intelligence<\/h2>\n<p>As Mike O\u2019Brien reported this week, <a href=\"https:\/\/searchenginewatch.com\/2016\/05\/18\/artificial-intelligence-the-star-of-google-io\/\">Google\u2019s annual conference revealed plenty of product announcements and improvements<\/a>, with artificial intelligence taking centre stage thanks to its new Google Assistant tool.<\/p>\n<p>Google Assistant combines voice search with the rest of Google\u2019s AI capabilities and\u00a0integrates various other third party products including Uber, Fandango and OpenTable. <em>\u201cWhile Siri can tell you\u00a0what time\u00a0The Jungle Book\u00a0is playing,\u00a0you can\u2019t actually purchase tickets through her.\u201d<\/em><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-60226\" src=\"http:\/\/fixmyinfo.com\/wp-content\/uploads\/2016\/05\/google-junglebook-300x266-1.png\" alt=\"google-junglebook\" width=\"300\" height=\"266\" \/><\/p>\n<h2>Other announcements from Google I\/O<\/h2>\n<p>Mike already covered these in detail, but I\u2019ll quickly run through the list again:<\/p>\n<ul>\n<li>Google Home: an answer to Amazon Echo, which lets you control various aspects of your connected\u00a0home.<\/li>\n<li>Allo: a messaging app\u00a0with Google\u2019s AI built in. The suggested responses will be based on your past responses, in both text and image form.<\/li>\n<li>Duo: a video-calling app that includes a live stream of the person calling, allowing you to potentially gauge their mood. Mostly furious probably.<\/li>\n<li>Daydream: Google\u2019s own virtual reality (VR) platform.\u00a0Unlike Cardboard, which works with any smartphone, Daydream will only work on new phones with specially-built sensors and screens. It will contain VR versions of YouTube, StreetView and Netflix.<\/li>\n<li>Android Wear: Google\u2019s smart watch will be updated to include a tiny keyboard, the ability to show data from any application, and automatic activity activation.<\/li>\n<\/ul>\n<h2>Google launches a mobile analytics platform for apps: Firebase<\/h2>\n<p>In a very busy week, Google also announced a new analytics tool, which Sophie Loras has covered in detail here: <a href=\"https:\/\/searchenginewatch.com\/2016\/05\/19\/google-launches-firebase-analytics-for-mobile-apps\/\">Google launches Firebox<\/a>.<\/p>\n<p>The analytics platform is free and unlike\u00a0<a href=\"https:\/\/searchenginewatch.com\/2016\/02\/03\/an-absolute-beginners-guide-to-setting-up-google-analytics-for-your-website\/\">Google Analytics<\/a>, it\u2019s designed specifically for mobile apps, so\u00a0developers can see what users are doing inside the app, how paid advertising campaigns are performing with cross-network attribution and where users are coming from.<\/p>\n<p>All viewed from a single dashboard:<\/p>\n<p><a href=\"https:\/\/www.clickz.com\/wp-content\/uploads\/sites\/2\/2016\/05\/Google_Firebase-Analytics_Dashboard_600.jpg\" rel=\"attachment wp-att-100432\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-100432\" src=\"http:\/\/fixmyinfo.com\/wp-content\/uploads\/2016\/05\/Google_Firebase-Analytics_Dashboard_600-2.jpg\" alt=\"Google_Firebase Analytics_Dashboard_600\" width=\"600\" height=\"375\" \/><\/a><\/p>\n<h2>BBC closed its Food website, controversy ensued<\/h2>\n<p>In one of the more sensitive, politically charged stories of the week, the <a href=\"https:\/\/searchenginewatch.com\/2016\/05\/17\/bbc-food-website-closure-what-have-we-lost-and-who-stands-to-benefit\/\">BBC mothballed its 11,000 free to access recipes<\/a> in order to save budget and to seemingly bow to government and commercial pressure.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-60051 size-full\" src=\"http:\/\/fixmyinfo.com\/wp-content\/uploads\/2016\/05\/bbc-recipes.png\" alt=\"bbc recipes\" width=\"615\" height=\"413\" \/><\/p>\n<p>In Graham Charlton\u2019s article (found in the above link) we debate the various SEO ramifications of de-indexing content and shutting down site-search.<\/p>\n<p>However as an update, the BBC have \u2018climbed down\u2019 from the decision and moved the recipes to its ad-funded Good Food site.<\/p>\n<h2>Google updates Search Console\u2019s \u2018Search Analytics\u2019 with AMP filter<\/h2>\n<p>Although you\u2019ve been able to see\u00a0how Google indexes your <a href=\"https:\/\/searchenginewatch.com\/2016\/02\/22\/what-will-googles-accelerated-mobile-pages-amp-mean-for-marketers\/\">accelerated mobile pages<\/a> in <a href=\"https:\/\/searchenginewatch.com\/2016\/05\/09\/google-search-console-a-complete-overview\/\">Search Console<\/a> for a short while now, Google has just started rolling out an AMP filter in the \u2018Search Analytics\u2019 report.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-60300 size-full\" src=\"http:\/\/fixmyinfo.com\/wp-content\/uploads\/2016\/05\/amp-queries-760x400.jpg\" alt=\"amp-queries\" width=\"760\" height=\"400\" \/><\/p>\n<p>Just had to the \u2018Search Appearance\u2019 option on the top filter selection and you\u2019ll be able to see any queries that brought mobile searchers to your AMP content. Although my own Search Console has yet to be updated, so thanks to <a href=\"https:\/\/www.searchenginejournal.com\/amp-filter-search-console\/164087\/\">Search Engine Journal<\/a> for the image.<\/p>\n<h2>Google introduces \u2018Rich Cards\u2019 markup<\/h2>\n<div>Google is rolling out a new search result format, based on its rich snippets, that use schema.org structured markup to display results\u00a0in an \u201ceven more engaging and visual format.\u201d<\/div>\n<div><\/div>\n<div>As you can see, the format is for mobile use\u2026<\/div>\n<div><img loading=\"lazy\" class=\"aligncenter wp-image-60301 size-full\" src=\"http:\/\/fixmyinfo.com\/wp-content\/uploads\/2016\/05\/rich-result-evolution.png\" alt=\"rich-result-evolution\" width=\"640\" height=\"360\" \/><\/div>\n<div>\n<p>Google will start to show\u00a0rich cards for two content categories: recipes and movies, and will initially appear in mobile search results in English for google.com.<\/p>\n<p>There is also already a Rich Card report set up in your Search Console\u2026<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-60302\" src=\"http:\/\/fixmyinfo.com\/wp-content\/uploads\/2016\/05\/rich-cards.png\" alt=\"rich cards\" width=\"800\" height=\"275\" \/><\/p>\n<p>The cards are <a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/search-gallery\">easy enough to implement<\/a>, I\u2019ve tried it out with a few webpages already, and I\u2019ll let you know the results in due course.<\/p>\n<\/div>\n<p><a href=\"https:\/\/searchenginewatch.com\/2016\/05\/20\/six-most-interesting-search-marketing-news-stories-of-the-week-2\/\" target=\"_blank\">Six most interesting search marketing news stories of the week<\/a><br \/>\nSix most interesting search marketing news stories of the week<br \/>\nSEW<br \/>\n{$excerpt:n}<br \/>\n<img loading=\"lazy\" src=\"http:\/\/fixmyinfo.com\/wp-content\/uploads\/2016\/05\/google-junglebook-300x266-2.png\" width=\"300\" height=\"266\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we might as well rename the weekly round-up \u2018a ton of new stuff from Google\u2019, as there\u2019s nothing but new products and announcements from the big G for as far as the &#8230; <a title=\"Six most interesting search marketing news stories of the week\" class=\"read-more\" href=\"https:\/\/fixmyinfo.com\/six-most-interesting-search-marketing-news-stories-of-the-week\/\">Read more<span class=\"screen-reader-text\">Six most interesting search marketing news stories of the week<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28,51,52,43,44],"tags":[33],"jetpack_featured_media_url":"https:\/\/fixmyinfo.com\/wp-content\/uploads\/2016\/05\/google-junglebook-300x266-2.png","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Six most interesting search marketing news stories of the week -<\/title>\n<meta name=\"description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fixmyinfo.com\/six-most-interesting-search-marketing-news-stories-of-the-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Six most interesting search marketing news stories of the week -\" \/>\n<meta property=\"og:description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fixmyinfo.com\/six-most-interesting-search-marketing-news-stories-of-the-week\/\" \/>\n<meta property=\"og:site_name\" content=\"FixMyInfo - 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