{"id":1582,"date":"2016-05-24T14:39:07","date_gmt":"2016-05-24T14:39:07","guid":{"rendered":"http:\/\/fixmyinfo.com\/?p=1582"},"modified":"2016-06-22T10:56:35","modified_gmt":"2016-06-22T10:56:35","slug":"google-testing-shaded-star-for-local-reviews","status":"publish","type":"post","link":"https:\/\/fixmyinfo.com\/google-testing-shaded-star-for-local-reviews\/","title":{"rendered":"Google Testing Shaded Star For Local Reviews"},"content":{"rendered":"<p>It&#8217;s funny how tiny changes, such as a shadow on the stars of reviews, can have such an influence. The subtleties of marketing are fascinating.<\/p>\n<p>Have you checked your reviews? Do you know what customers new &amp; old are saying about your business? <a href=\"http:\/\/fixmyinfo.com\/?utm_source=FMIBlog&amp;utm_medium=Blog&amp;utm_content=local&amp;utm_campaign=local_comment\">Click here for a free checkup.<\/a><\/p>\n<blockquote>\n<p><a href=\"https:\/\/www.seroundtable.com\/google-testing-shaded-star-for-local-reviews-22128.html\"><img class=\"alignnone size-full\" src=\"http:\/\/fixmyinfo.com\/wp-content\/uploads\/2016\/05\/google-stars-shaded-background-local-1464005990.png\" alt=\"\" \/><\/a><\/p>\n<p>Brian Barwig spotted a subtle test in the Google search results where Google was adding a shaded, gray background shadow effect to the review stars in the local pack in the Google search results. He posted this picture on Twitter and asked why would Google do this: It does look off and weird, and it doesn&#8217;t seem to be adding much to the design or interface of the search results. I personally cannot replicate it but those who saw it don&#8217;t seem to like the look. This is one of many many Google tests they try<\/p>\n<\/blockquote>\n<p>Source: <em><a href=\"https:\/\/www.seroundtable.com\/google-testing-shaded-star-for-local-reviews-22128.html\">Google Testing Shaded Star For Local Reviews<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s funny how tiny changes, such as a shadow on the stars of reviews, can have such an influence. The subtleties of marketing are fascinating. Have you checked your reviews? Do you know what customers new &amp; old are saying about your business? Click here for a free checkup. Brian Barwig spotted a subtle test &#8230; <a title=\"Google Testing Shaded Star For Local Reviews\" class=\"read-more\" href=\"https:\/\/fixmyinfo.com\/google-testing-shaded-star-for-local-reviews\/\">Read more<span class=\"screen-reader-text\">Google Testing Shaded Star For Local Reviews<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28,90,120,2,44,20],"tags":[],"jetpack_featured_media_url":"https:\/\/fixmyinfo.com\/wp-content\/uploads\/2016\/05\/google-stars-shaded-background-local-1464005990-1.png","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Testing Shaded Star For Local Reviews -<\/title>\n<meta name=\"description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fixmyinfo.com\/google-testing-shaded-star-for-local-reviews\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Testing Shaded Star For Local Reviews -\" \/>\n<meta property=\"og:description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fixmyinfo.com\/google-testing-shaded-star-for-local-reviews\/\" \/>\n<meta property=\"og:site_name\" content=\"FixMyInfo - We help Local Businesses get more customers.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FixMyInfo\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-24T14:39:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-22T10:56:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fixmyinfo.com\/wp-content\/uploads\/2016\/05\/google-stars-shaded-background-local-1464005990-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"436\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@fixmyinfo\" \/>\n<meta name=\"twitter:site\" content=\"@fixmyinfo\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/fixmyinfo.com\/#organization\",\"name\":\"FixMyInfo\",\"url\":\"https:\/\/fixmyinfo.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/FixMyInfo\/\",\"https:\/\/www.linkedin.com\/company\/3328617\",\"https:\/\/www.pinterest.com\/fixmyinfo\/\",\"https:\/\/twitter.com\/fixmyinfo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/fixmyinfo.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/fixmyinfo.com\/wp-content\/uploads\/2016\/05\/logo-1.png\",\"width\":179,\"height\":44,\"caption\":\"FixMyInfo\"},\"image\":{\"@id\":\"https:\/\/fixmyinfo.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fixmyinfo.com\/#website\",\"url\":\"https:\/\/fixmyinfo.com\/\",\"name\":\"FixMyInfo - 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