{"id":2392,"date":"2016-06-17T18:41:46","date_gmt":"2016-06-17T18:41:46","guid":{"rendered":"http:\/\/fixmyinfo.com\/?p=2392"},"modified":"2016-12-27T16:21:01","modified_gmt":"2016-12-27T16:21:01","slug":"comprehensively-test-mobile-usability-site","status":"publish","type":"post","link":"https:\/\/fixmyinfo.com\/comprehensively-test-mobile-usability-site\/","title":{"rendered":"Why and how to comprehensively test the mobile usability of your site"},"content":{"rendered":"
Testing with Google\u2019s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point.<\/strong><\/p>\n Google has done an excellent job of promoting the importance of the mobile-friendly website, with its mobile-friendly test and search algorithm that prioritizes mobile-friendly sites in search results.<\/p>\n Now it is putting web performance \u2013 i.e. how fast your site loads on a mobile device \u2013 in the spotlight with its new business-focused mobile web testing tool<\/a>,<\/u>\u00a0which is based on a revamped PageSpeed Insights tool.<\/p>\n Is this a sign that performance\/page speed \u2013 like mobile-friendliness \u2013 will become a more significant factor in mobile search rankings<\/a>? Perhaps. Probably. But that shouldn\u2019t be your sole motivation for testing and fixing. Your site should be fast and lean on a mobile device because that means a better usability and user experience (UX)<\/a><\/u>.<\/p>\n Testing your webpages with Google\u2019s PageSpeed Insights and the Mobile-friendly tool is a great start to improving the mobile usability of your website. The percentage scores eye-catching and motivational and the recommendations are insightful. But if you want to achieve competitive advantage over your rivals on the mobile web, this is just part of the picture.<\/p>\n This column will demonstrate the importance of taking a holistic view of mobile usability testing, using a range of tools. It will introduce some useful tools and explain how to use them to discover and investigate mobile usability and user experience (UX) problems.<\/p>\n It will also demonstrate the importance of seeing how you stack up against the competition.<\/p>\n 1.Google\u2019s Mobile-friendly test and PageSpeed Insights tests your whole site \u2013 NO.<\/strong><\/p>\n 2. 100% mobile-friendly (according to Google) means great mobile usability \u2013 NO.<\/strong><\/p>\n Take a look at the following image.<\/p>\n <\/a><\/p>\n These investigations in the US<\/u> <\/a>and Europe<\/a><\/u>\u00a0by Sistrix for Search Engine Watch have shown how Google\u2019s mobile-friendly algorithm has begun to seriously impact websites\u2019 mobile search results.<\/p>\n The interesting thing about the US research was the observance that many firms had made their homepage mobile-friendly and maybe some other pages. This may stem from the misconception stated above. But the results are a stark: not being mobile-friendly site-wide impacts mobile search visibility.<\/p>\n It would be great to see similar studies on the impact of webpage performance on mobile search results.<\/p>\n The best place to start is with a tool that tests your entire site<\/strong>. Not just one page.<\/p>\n Two good tools for highlighting mobile-friendly issues across your site are:<\/p>\n A good tool for highlighting performance issues across your site is:<\/p>\n SEMrush<\/a><\/strong>\u00a0(limited free service, then monthly subscription starting at US$69.95 per month).<\/p>\n Despite its roots in the SEO world, this is an excellent tool for assessing mobile friendliness and making comparisons with close competitors.<\/p>\n It also highlights issues across the domain. To date, the mobile filter is only available for US searches, but SEMrush plans to expand to the UK and other markets.<\/p>\n Useful features include<\/p>\n Take a look at the following image.<\/p>\n <\/a><\/p>\n Take a look at the following image.<\/p>\n <\/a><\/p>\n Take a look at the following image.<\/p>\n <\/a><\/p>\n Google Mobile Usability Report<\/a><\/strong>\u00a0(Free)<\/p>\n To use Google\u2019s Mobile usability report you need to be the verified site owner. So we are unable to test webbyawards.com or awwwards.com. This also means that you are unable to test rival sites.<\/p>\n The mobile usability report will show for the entire site:<\/p>\n The number of pages with mobile errors.<\/p>\n By way of illustration we will use the example of VIVIDSEATS<\/a>,\u00a0where under the guidance of SEO director Bryson Meunier\u00a0the sports and concert tickets vendor was able to reduce 20,000 errors to 1,000 in four months as it moved from a PC to mobile-friendly site.<\/p>\n Errors were mostly: \u201cViewport not configured,\u201d i.e. didn\u2019t fit the mobile screen, \u201cTouch elements too close\u201d, i.e. difficult to tap the right link, \u201csmall font size\u201d i.e. can\u2019t read it.<\/p>\n <\/a><\/p>\n Next you need test the pages highlighted as mobile unfriendly or with page speed issues.<\/p>\n Mobilizer<\/a><\/strong>\u00a0(freemium)<\/p>\n Mobilizer shows a screenshot of how your webpage looks on a number of different Android and iOS smartphones and tablets (real ones in a testing lab) with page loading times.<\/p>\n Use it to see if:<\/p>\n Take a look at the following image.<\/p>\n <\/a><\/p>\n Google Mobile-friendly test<\/a><\/strong>\u00a0(free)<\/p>\n Google has recently updated its mobile-friendly testing tool<\/a> for webmasters. This appears to be different to the mobile-friendly test used by the new Testmysite tool<\/a><\/u>, which replicates the user experience test used in PageSpeed Insights tool<\/a>\u00a0(below).<\/p>\n It tests for common mobile errors on the single page entered.<\/p>\n Take a look at the following image.<\/p>\n Testing the two pages selected from the top of the lists of pages flagged by SEMrush as mobile-unfriendly for Webbyawards.com and Awwwards.com reveals the following.<\/p>\n <\/a><\/p>\n You should also test your pages on other search engines:<\/p>\n Bing Mobile Friendliness<\/strong> Tool<\/a><\/p>\n Google PageSpeed Insights<\/a><\/strong><\/p>\n WebPagetest<\/a><\/strong>\u00a0(free)<\/p>\n This excellent tool allows you to run in-depth speed tests in different locations, using different networks (including using a limited number of mobile networks), devices and browsers around the world.<\/p>\n It provides a much more detailed breakdown of page performance than Google PageSpeed and give real numbers for download speed and page size. At first it can be a bit daunting to the new users and those without technical knowledge.<\/p>\n Use WebPagetest to calculate the:<\/p>\n Take a look at the following image.<\/p>\n This shows the headline stats from the performance reports of the two homepages and the two pages that topped the lists of mobile unfriendly pages in SEMrush (above). These were one-of tests conducted using a US mobile network undertaken on June 08, 2016 \u2013 these are for illustrative purposes only.<\/p>\n <\/a><\/p>\n Special thanks for recommending usability testing tools and techniques:<\/p>\n This is Part 22 of the\u00a0ClickZ\u00a0\u2018DNA of mobile-friendly web\u2019 series.<\/strong><\/p>\n Here are the recent ones:<\/p>\n Why and how to comprehensively test the mobile usability of your site<\/a> Why and how to comprehensively test the mobile usability of your site SEW {$excerpt:n} <\/p>\n","protected":false},"excerpt":{"rendered":" Testing with Google\u2019s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point. Google has done an excellent job of promoting the importance of the mobile-friendly website, with its mobile-friendly test and search algorithm that prioritizes mobile-friendly sites in search … Read moreWhy and how to comprehensively test the mobile usability of your site<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[33],"jetpack_featured_media_url":"https:\/\/fixmyinfo.com\/wp-content\/uploads\/2016\/06\/testmysite_webby_categories_cz22-1.jpg","yoast_head":"\nTwo common misconceptions about Google\u2019s mobile-friendly test and PageSpeed Insights<\/strong><\/h2>\n
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We know mobile-friendliness effects search results, but what about webpage performance?<\/strong><\/h2>\n
Reasons you should take mobile web performance as seriously as mobile-friendliness:<\/strong><\/h3>\n
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How to test<\/strong><\/h2>\n
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