{"id":273,"date":"2015-07-03T13:00:00","date_gmt":"2015-07-03T13:00:00","guid":{"rendered":"http:\/\/fixmyinfo.com\/local-businesses-need-to-expand-refine-advertising-approach\/"},"modified":"2015-07-03T13:00:00","modified_gmt":"2015-07-03T13:00:00","slug":"local-businesses-need-to-expand-refine-advertising-approach","status":"publish","type":"post","link":"https:\/\/fixmyinfo.com\/local-businesses-need-to-expand-refine-advertising-approach\/","title":{"rendered":"Local Businesses Need To Expand & Refine Advertising Approach"},"content":{"rendered":"
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Jul 2, 2013 at 1:00pm ET by <\/span>Natalie Wuchenich<\/a> (Search Engine Land)<\/a><\/div>\n
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With consumers leveraging a broader array of online and offline media when searching for local business information \u2014 and increasingly relying on smartphones and tablets to conduct searches \u2014 local businesses need to expand and refine their advertising approach in order to remain competitive, according to new research released today by the Local Search Association<\/a>.<\/div>\n

Broader Array Of Local Media Offerings<\/h2>\n
LSA\u2019s annual \u201cLocal Media Tracking Study,\u201d conducted by Burke, Inc.<\/a>, measured the reach of various local media sources among U.S. adults throughout 2012. The results showed strong consumer usage of a variety of online and offline media for finding local business information, including new sources such as Daily Deals and Ratings & Review Sites.<\/div>\n
The top three media sources that study respondents said they referenced in the past month and over the past year when searching for local business information included: search engines; print and Internet Yellow Pages; and store circulars, email promotions or coupons. Newer local media options like Daily Deals, Internet Social Networks, and Ratings & Reviews Sites show notable, but smaller past-month and past-year reach.<\/div>\n
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Read more…<\/a><\/div>\n

Steve Mitchell<\/i><\/a> is an internet professional with more than sixteen years experience in the field of local search and web based systems.<\/i><\/p>\n

FixMyInfo<\/a> is a free service for business to use to verify their business information on most popular yellow pages, directories, search engine and social media websites.<\/i><\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Jul 2, 2013 at 1:00pm ET by Natalie Wuchenich (Search Engine Land) With consumers leveraging a broader array of online and offline media when searching for local business information \u2014 and increasingly relying on smartphones and tablets to conduct searches \u2014 local businesses need to expand and refine their advertising approach in order to remain competitive, according … Read moreLocal Businesses Need To Expand & Refine Advertising Approach<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"jetpack_featured_media_url":"","yoast_head":"\nLocal Businesses Need To Expand & Refine Advertising Approach -<\/title>\n<meta name=\"description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fixmyinfo.com\/local-businesses-need-to-expand-refine-advertising-approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local Businesses Need To Expand & Refine Advertising Approach -\" \/>\n<meta property=\"og:description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fixmyinfo.com\/local-businesses-need-to-expand-refine-advertising-approach\/\" \/>\n<meta property=\"og:site_name\" content=\"FixMyInfo - 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