{"id":343,"date":"2016-04-20T02:05:16","date_gmt":"2016-04-20T02:05:16","guid":{"rendered":"http:\/\/feeds.marketingland.com\/~r\/mktingland\/~3\/aQ_Kc7jMiyQ\/4-ways-improve-email-marketing-production-process-172273"},"modified":"2016-12-27T16:20:59","modified_gmt":"2016-12-27T16:20:59","slug":"4-ways-to-improve-your-email-marketing-production-process","status":"publish","type":"post","link":"https:\/\/fixmyinfo.com\/4-ways-to-improve-your-email-marketing-production-process\/","title":{"rendered":"4 ways to improve your email marketing production process"},"content":{"rendered":"
Source: 4 ways to improve your email marketing production process<\/a><\/p>\n <\/p>\n Email marketing teams and email production workflows are incredibly diverse. That’s what we found when we surveyed more than 900 email marketers for our “2016 State of Email Production” report.<\/p>\n Most of the report&x2019;s findings<\/a> (email registration required) serve simply to raise questions about whether a brand should consider changing their team composition, planning process, tool usage and approval process to make their workflow more effective.<\/p>\n However, some of the findings point to areas where marketers can clearly improve. Here are four of those areas:<\/p>\n In &x201C;The Checklist Manifesto<\/a>,&x201D; Atul Gawande writes:<\/p>\n Avoidable failures are common and persistent, not to mention demoralizing and frustrating, across many fields — from medicine to finance, business to government. And the reason is increasingly evident: the volume and complexity of what we know has exceeded our individual ability to deliver its benefits correctly, safely or reliably.<\/p><\/blockquote>\n That&x2019;s certainly the case with email marketing, which has grown increasingly complex over the years as it has become more targeted, personalized, triggered and interactive. Gawande&x2019;s prescription for better outcomes is the checklist &x2014; and it&x2019;s one that I fully endorse.<\/p>\n <\/p>\n However, more than a quarter of email marketers don&x2019;t use any kind of pre-send checklist. Those marketers are leaving their program open to simple mistakes &x2014; like missing links, missing approvals or using the wrong audience segment &x2014; increasing the possibility of needing to send an apology email<\/a>.<\/p>\n One of the exciting things happening in email marketing today is that it&x2019;s attracting former web developers. This influx of developers has helped spark the interactive email movement, which adds more web-like functionality to emails, including hamburger menus and carousels.<\/p>\n1. Use a &x201C;pre-flight&x201D; checklist<\/h2>\n
2. Explore web development tools migrating over to email development<\/h2>\n