{"id":349,"date":"2016-04-20T02:02:16","date_gmt":"2016-04-20T02:02:16","guid":{"rendered":"http:\/\/feeds.searchengineland.com\/~r\/searchengineland\/~3\/YeCXYO-XksI\/check-youve-screwed-adwords-account-247231"},"modified":"2016-12-27T16:20:09","modified_gmt":"2016-12-27T16:20:09","slug":"how-to-check-if-youve-screwed-up-your-adwords-account","status":"publish","type":"post","link":"https:\/\/fixmyinfo.com\/how-to-check-if-youve-screwed-up-your-adwords-account\/","title":{"rendered":"How to check if you\u2019ve screwed up your AdWords account"},"content":{"rendered":"
Source: How to check if you\u2019ve screwed up your AdWords account<\/a><\/p>\n <\/p>\n We\u2019ve all done it. In our haste to conquer the PPC world, we\u2019ve neglected to check our own work or forgotten to update stuff that we naively thought we\u2019d remember a year later.<\/p>\n Even I\u2019ve done it, and lots of people think I\u2019m a\u00a0PPC legend (disclaimer:\u00a0perhaps I\u2019m actually the only one who holds this opinion).<\/p>\n So below I\u2019m sharing\u00a0an AdWords script built by the team at Brainlabs<\/a> (my employer) which will check for some common AdWords mistakes. I hope this will save you some aggravation next time your boss or client decides to have a little look around your AdWords account. This is especially handy if they have that annoying habit of spotting the only mistake you\u2019ve ever made!<\/p>\n The script will automatically check for a number of rookie errors like exact match keywords with a plus sign or broad match keywords missing plus signs. (You\u2019re not still using pure broad match, are you?)<\/p>\n It will look for those hugely embarrassing promotional offers from years past\u00a0which you forgot to update \u2014 like the ones from\u00a02013 which I saw when I was conducting an account audit just yesterday. Then, for some more sanitary checks, it will scan your ad text for some common English misspellings and typos.<\/p>\n To use the script, copy the code below into your AdWords account and then change the following settings. (If you\u2019ve never run a script before, please read Ginny Marvin\u2019s\u00a0brilliant series on AdWords Scripts for every level<\/a>).<\/p>\n We\u2019ve also stuck in an Advanced Option \u2014 misspellingsSheetUrl<\/strong> is a Google Sheet where we\u2019ve written some of the common misspellings of the most common English words (based on Wikipedia\u2019s wonderfully useful list<\/a>). If you\u2019d like to use a different list \u2014 to reflect misspellings of your industry\u2019s terms or for other languages \u2014 you can replace the URL with your own spreadsheet. Just make sure it\u2019s formatted the same: misspellings in column A and possible corrections in column B.<\/p>\n\n
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