{"id":349,"date":"2016-04-20T02:02:16","date_gmt":"2016-04-20T02:02:16","guid":{"rendered":"http:\/\/feeds.searchengineland.com\/~r\/searchengineland\/~3\/YeCXYO-XksI\/check-youve-screwed-adwords-account-247231"},"modified":"2016-12-27T16:20:09","modified_gmt":"2016-12-27T16:20:09","slug":"how-to-check-if-youve-screwed-up-your-adwords-account","status":"publish","type":"post","link":"https:\/\/fixmyinfo.com\/how-to-check-if-youve-screwed-up-your-adwords-account\/","title":{"rendered":"How to check if you\u2019ve screwed up your AdWords account"},"content":{"rendered":"

Source: How to check if you\u2019ve screwed up your AdWords account<\/a><\/p>\n

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\"AdWords<\/div>\n

We\u2019ve all done it. In our haste to conquer the PPC world, we\u2019ve neglected to check our own work or forgotten to update stuff that we naively thought we\u2019d remember a year later.<\/p>\n

Even I\u2019ve done it, and lots of people think I\u2019m a\u00a0PPC legend (disclaimer:\u00a0perhaps I\u2019m actually the only one who holds this opinion).<\/p>\n

So below I\u2019m sharing\u00a0an AdWords script built by the team at Brainlabs<\/a> (my employer) which will check for some common AdWords mistakes. I hope this will save you some aggravation next time your boss or client decides to have a little look around your AdWords account. This is especially handy if they have that annoying habit of spotting the only mistake you\u2019ve ever made!<\/p>\n

The script will automatically check for a number of rookie errors like exact match keywords with a plus sign or broad match keywords missing plus signs. (You\u2019re not still using pure broad match, are you?)<\/p>\n

It will look for those hugely embarrassing promotional offers from years past\u00a0which you forgot to update \u2014 like the ones from\u00a02013 which I saw when I was conducting an account audit just yesterday. Then, for some more sanitary checks, it will scan your ad text for some common English misspellings and typos.<\/p>\n

To use the script, copy the code below into your AdWords account and then change the following settings. (If you\u2019ve never run a script before, please read Ginny Marvin\u2019s\u00a0brilliant series on AdWords Scripts for every level<\/a>).<\/p>\n