The single most important factor in online search success is simple and cheap to fix \u2013 and your competitors couldn\u2019t be bothered!<\/p>\n
Most small and medium enterprises know that SEO is important to get their businesses found online. What many of them don\u2019t realize is that a lot of customers aren\u2019t even going to go as far as the website. Instead they\u2019ll look at your Name, Address and Phone Number (NAP) data as it appears in the search engine or online directory they prefer to use. If it\u2019s wrong, they\u2019ll try again, but it may not be your business that they contact.<\/p>\n
In addition, wrong or inconsistent NAP data could get your carefully crafted website downgraded in search results. Like consumers, search engines don\u2019t like confusing, wrong or missing data. How serious is this problem?<\/p>\n
Consumers give us the low down on how they find you<\/strong><\/p>\n Consumer behavior surveys give us a pretty clear indication of how people find businesses. Bear in mind that 80 – 85% search online rather than using an old-fashioned phone-book.<\/p>\n This data tells us that consumers see local search as being very important. This can work to your advantage, but does it?<\/p>\n Is local search working for you, and if not, why not?<\/strong><\/p>\n First, let\u2019s look at how your NAP data affects your search engine rankings. Marketing analytics firm Moz has already determined just how much NAP data affects your rankings.<\/p>\n That gives us 54.4% effect on your search engine rankings overall. That\u2019s huge! If there\u2019s one single thing that can improve your search engine rankings in local search, that\u2019s your NAP data.<\/p>\n Just how consistent and complete is your NAP data likely to be?<\/strong><\/p>\n That depends. If you haven\u2019t checked all the places where your NAP data appears, chances are good there are inconsistencies. Here\u2019s what the status quo looks like for small and medium enterprises:<\/p>\n So here we have a tool that 85% think is important, but only 30% will ever act on. Are you looking for a competitive edge? This could just be the ideal vehicle.<\/p>\n Wrong NAP info gives search engines the heebie jeebies.<\/p>\n So 70% of businesses aren\u2019t acting to address two of the biggest search engine ranking killers out there. They spend plenty on getting their websites set up, but this small, but absolutely vital detail is overlooked.<\/p>\n How many business listings are actually wrong or inconsistent? Get this: 87% of listings have issues<\/strong>!<\/p>\n What do consumers want to know?<\/strong><\/p>\n Consumers ranked info on businesses in order of subjective importance as follows. Look out. There are some surprises here!<\/p>\n Branding experts may gnash their teeth. What consumers want to know even more than they want to know your business\u2019 name is where they can find you, how they can contact you, and whether you\u2019ll be open for business.<\/p>\n You don\u2019t have time and you don\u2019t know where to look. What can you do?<\/strong><\/p>\n Now that we know the importance of correct NAP data, we can only begin to imagine how getting it right will improve your sales and sales leads. Obviously, the right thing to do is to fix NAP data, but where does this data actually come from, and how does it get all over the worldwide web?<\/p>\n \u201cWeb\u201d is the right way to term the data ecosystem that gets correct and incorrect data published just about everywhere without your intervention. It\u2019s an incredibly complex flow, and if you want to play detective, finding out just where incorrect data originally came from can turn into a job for a master-sleuth. Here\u2019s a simplified version.<\/p>\n It all starts with big data<\/strong><\/p>\n I\u2019m betting you\u2019ve never even heard about these guys, but they\u2019re the source of information files that all the major data disseminators use.<\/p>\n Step one is clearly to get your listings right with these big players.<\/p>\n Step two will be speeding the process by tackling your data on the big directory sites:<\/p>\n But now you still have the problem of goodness knows what NAP data that is out of date or incorrect floating around in smaller directory sites. There could be tens or even hundreds of places with your NAP data, and if it\u2019s wrong, we\u2019ve seen what the effects can be. Apart from making you difficult to reach, incorrect NAP info is going to hurt search engine rankings. Obvious ones to check will include:<\/p>\n No wonder so many business owners say they simply don\u2019t have the time to update NAP info. Supposing they know about this data trail, they\u2019ll also know just how hard it is to track down all the errors that have permeated the internet and get them fixed.<\/p>\n Do it the easy way<\/strong><\/p>\n If you can\u2019t do it the hard way, do it the easy way. FixMyInfo<\/a> will give you a free report indicating what the extent of your problem is. Then you can decide if you want it fixed.<\/p>\n If you do, you\u2019ll get monthly reports showing how expert online sleuths are fixing all that wrong info for you, and you should start seeing results in search engine rankings, feet through the door, and calls from interested consumers. Why wait for your competitors to catch on? Be the first!<\/p>\n <\/p>\n <\/p>\n <\/p>\n http:\/\/www.adherecreative.com\/blog\/bid\/153903\/You-re-Losing-Customers-Because-of-Inconsistent-NAP<\/a> <\/span>\n
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\n https:\/\/www.entrepreneur.com\/article\/238775<\/a>\u00a0 <\/span>
\n https:\/\/whitespark.ca\/blog\/unravelling-the-mystery-of-bad-nap-data\/
\n <\/a><\/span>http:\/\/searchengineland.com\/how-users-search-for-local-businesses-5-tips-to-optimize-local-listings-97612
\n <\/a><\/span>http:\/\/searchengineland.com\/survey-half-of-small-businesses-never-update-their-listings-online-147459<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"