{"id":3837,"date":"2016-08-29T13:42:10","date_gmt":"2016-08-29T13:42:10","guid":{"rendered":"https:\/\/searchenginewatch.com\/2016\/08\/29\/40-free-digital-marketing-tools-to-help-grow-your-business\/"},"modified":"2016-12-27T16:21:02","modified_gmt":"2016-12-27T16:21:02","slug":"40-free-digital-marketing-tools-to-help-grow-your-business","status":"publish","type":"post","link":"https:\/\/fixmyinfo.com\/40-free-digital-marketing-tools-to-help-grow-your-business\/","title":{"rendered":"40 free digital marketing tools to help grow your business"},"content":{"rendered":"

If you\u2019re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.<\/strong><\/p>\n

But if you have a small budget to work with or you aren\u2019t sure which are the right tools for you to be investing your money into \u2013 or maybe you just want to bolster your digital marketing without spending too much \u2013 then how can you narrow your options down?<\/p>\n

To help out, we\u2019ve put together a hefty list of 40 free<\/strong> digital marketing tools that can help you grow your business, in every area of marketing: from email to events, content to social media.<\/p>\n

This is partly a refreshed and updated version of the excellent list of 50 digital marketing tools to grow your start-up<\/a> put together by Bryan Eisenberg last year, and incorporates many of his picks as well as suggestions from the comments section. If you know any great free tools that have been helpful in your own digital marketing efforts, please suggest them in the comments!<\/p>\n

General sales & marketing<\/h2>\n

Hubspot<\/h3>\n

Hubspot<\/strong><\/a>\u00a0is an inbound marketing software platform, much of which is free to use. Its free sales software allows you to build email templates, a shared library of sales content and documents, integrate with Gmail and Outlook, schedule emails and more.<\/p>\n

Hubspot also offers a free Customer Relationship Management (CRM) software which integrates with it. If you\u2019re minded to upgrade, the Pro version starts at $50 per person per month. (Suggested by Luke Hamon)<\/p>\n

<\/del>Sniply<\/h3>\n

Sniply<\/strong><\/a>\u00a0is a very interesting tool which lets you build custom calls to action (CTAs) and add them to content that you share. As long as the page you\u2019re sharing supports iframes, you can create your custom CTA button and message and add it in over the page, which only the people who access your link will be able to see.<\/p>\n

<\/a><\/p>\n

SumoMe<\/h3>\n

SumoMe<\/strong><\/a> boasts a\u00a0powerful suite of marketing tools, including content analytics, an email scroll box, contact form, image sharer and more. The free version gives access to all of SumoMe\u2019s apps, plus more features like A\/B testing are available to Pro subscribers, starting at $20 a month.<\/p>\n

Ampervize<\/h3>\n

If you aren\u2019t sure where to start with digital marketing tools, a free report from Ampervize<\/strong> could give you a springboard. Based on your responses to a couple of simple questions about your business, it will produce a tailored report recommending marketing providers and the areas of marketing which are most likely to deliver results.<\/p>\n

\"Ampervize<\/a><\/p>\n

Cyfe<\/h3>\n

Cyfe<\/a><\/strong>\u00a0is an all-in-one dashboard for managing your business tools online.\u00a0Add widgets for everything from advertising tools to blog platforms, email tools, SEO and social media to manage them\u00a0all in one place. The free version supports up to 5 widgets, or you can upgrade to premium for $19\/month.<\/p>\n

Email marketing<\/h2>\n

Boomerang<\/h3>\n

Boomerang<\/a><\/strong>\u00a0is a free app for Gmail, Outlook and Android with a range of email management tools. It integrates easily with your inbox interface to add features like email scheduling, snoozing, read receipts and follow-up reminders.<\/p>\n

I use this all the time simply for email scheduling and read receipts, and Boomerang has developed some more advanced features aimed at businesses, including \u2013 most recently \u2013 an AI assistant which helps you to craft the perfect email, launched just this week.<\/p>\n

\"Boomerang<\/a><\/p>\n

MailChimp<\/h3>\n

You\u2019ve probably come across MailChimp<\/a><\/strong> in your travels (especially if you\u2019ve ever listened to the podcast Serial<\/em>), and there\u2019s a good reason why it\u2019s so popular.<\/p>\n

Completely free for up to 2,000 subscribers and 12,000 emails per month, it\u2019s an easy option for small businesses and groups to get to grips with newsletters, with built-in signup forms, templates and free data insights to track how your email marketing stacks up against your industry.<\/p>\n

Klaviyo<\/h3>\n

Klaviyo<\/strong><\/a>\u00a0is an email marketing software which helps you send out personalised and targeted emails, and is free to use for up to 250 contacts and 500 email sends. The free accounts also include A\/B testing tools, integrations, segmentation and a drag-and-drop responsive email creator.<\/p>\n

Structured Data Markup Helper<\/h3>\n

Schema.org is a type of structured data markup that you can add to emails in Gmail to enable some great interactive marketing features, like auto-adding to Google Calendar, one-click reviews and RSVPs and integration with search.<\/p>\n

Google\u2019s Structured Data Markup Helper<\/strong><\/a> does all the hard work of coding for you, and all you have to do is highlight the relevant part of an email and select from the drop-down menu to mark it up. For more information on Schema.org for emails and getting started, check out how to add Schema.org markup to your email marketing<\/a>.<\/p>\n

\"A<\/a><\/p>\n

Hiver<\/h3>\n

Hiver<\/a>\u00a0<\/strong>is an email collaboration tool designed to help you work more efficiently using shared accounts. Track tasks, access shared mailboxes, write notes, assign emails to team members and mark them completed when done. The free version supports\u00a0up to 3 users, or you can upgrade from $6\/month to work with larger teams.<\/p>\n

Content creation & curation<\/h2>\n

Apester<\/h3>\n

Apester<\/a>\u00a0<\/strong>is a handy free tool for creating interactive content like quizzes, which\u00a0can liven up your content marketing with some fun and engaging pieces. We\u2019ve been using it here at ClickZ and Search Engine Watch to power challenges\u00a0such as \u2018How well do you know these 25 SEO abbreviations?<\/a>\u2018 and \u2018Can you decipher these marketing and business buzzwords?<\/a>\u2018<\/p>\n

Piktochart<\/h3>\n

Piktochart<\/strong><\/a>\u00a0<\/strong>is a popular and easy-to-use tool for creating infographics, along with other types of visual content like presentations and posters. Its drag-and-drop interface is really simple and the results look slick and professional.<\/p>\n

Canva<\/h3>\n

Canva<\/a>\u00a0<\/strong>is another versatile, free visual content creation tool \u2013 and in the age of the visual web<\/a>, you might as well have all the tools you can at your disposal! Canva helps you create attractive visuals for everything from social media graphics to presentations, banners, blog graphics and business cards.<\/p>\n

\"canva\"<\/a><\/p>\n

Listly<\/h3>\n

Listly<\/a>\u00a0<\/strong>is a fun and free platform for curating and sharing all sorts of lists, on any topic from film to technology, education to marketing. Other users can follow your lists and\u00a0upvote their favourite items to make them rank higher. I\u2019ve curated\u00a0the tools in this article into their own\u00a0Listly<\/a>, so feel free to comment and upvote your favourites!<\/p>\n

Triberr<\/h3>\n

Triberr<\/strong><\/a>\u00a0is one part content sharing platform, one part influencer marketing platform. If you\u2019re a blogger or content creator, you can use it as a platform to share content with a network of fellow content creators, and join groups for specific interests and topic areas \u2013 think of it like LinkedIn groups.<\/p>\n

If you\u2019re an agency, however, you can also use Triberr to conduct influencer marketing campaigns. You can prepare a campaign for influencers to apply to, set a budget, digital assets, goals and more. While you do have to pay the influencer(s), everything else is free to use with no other fees.<\/p>\n

Social media<\/h2>\n

Socioboard<\/h3>\n

Socioboard<\/strong><\/a>\u00a0is a social media management platform for\u00a0businesses and brands, aimed at helping them with lead generation, customer support, marketing and engagement. You can connect up a range of accounts including Instagram, Facebook, Twitter, YouTube and LinkedIn to manage them from a central dashboard. The free version offers scheduling features, CRM and reporting tools for up to 5 profiles.\u00a0(Suggested by Rupak Som)<\/p>\n

\"Socioboard\"<\/a><\/p>\n

Hootsuite<\/strong><\/h3>\n

Hootsuite<\/strong><\/a>\u00a0is a widely-used social media management tool which allows you to manage and co-ordinate multiple social networks, schedule posts, track analytics and keep tabs on certain keywords and hashtags via its \u2018streams\u2019 feature.<\/p>\n

The free version allows you to connect up to three\u00a0accounts, or you can upgrade to one of its paid accounts for more features.<\/p>\n

TweetReach<\/strong><\/h3>\n

TweetReach<\/strong><\/a> is a great tool for analysing\u00a0the reach of any username, hashtag or keyword,\u00a0estimating how many impressions it has made and how many individual accounts have been reached.<\/p>\n

The free version only\u00a0gives a snapshot of\u00a0the past 100 tweets, so to get a more detailed analysis, you would need to upgrade to one of the paid options \u2013 or you can take multiple snapshots to build up a picture over time.<\/p>\n

socialmention<\/strong><\/h3>\n

socialmention\u00a0<\/strong>allows you to search for any word, phrase or hashtag to see where people are using it across the internet. It\u2019s useful for keeping tabs on a hashtag campaign or brand name beyond social media, as it also covers blogs, bookmarks, images and videos. You can also see whether people are using your term in a positive or negative context, its level of reach, and whether users are mentioning it repeatedly.<\/p>\n

\"socialmention\"<\/a><\/p>\n

Simply Measured<\/strong><\/h3>\n

Simply Measured<\/a>\u00a0<\/strong>provides a selection of free reports you can use to analyse various social media accounts, including Instagram, Twitter, Facebook and Google+. Even more in-depth is its Social Traffic Analysis, which works in conjunction with Google Analytics to give an overview of your site\u2019s social traffic, presenting it in a visual and easy-to-read format.<\/p>\n

If you want to go further with social media tracking and analytics, don\u2019t miss our list of nine\u00a0free tools for measuring social ROI<\/a>!<\/p>\n

Video<\/h2>\n

Instagram Video<\/h3>\n

Facebook, Snapchat and Twitter all have their video offerings, but Instagram is still, as Christopher Ratcliff wrote in his piece on the best branded Instagram videos of 2016<\/a>, \u201cone of the best places for brands to experiment with short form video\u201d.<\/p>\n

Instagram video has all the filters you\u2019ll be familiar with from uploading photographs, plus a choice of ratio and now a full 60 seconds to play with. You can shoot directly within the app or upload and trim an existing video.<\/p>\n

Wistia<\/h3>\n

Wistia<\/a><\/strong>\u00a0is a video hosting service for businesses, which came highly recommended by local SEO expert Greg Gifford in his Brighton SEO presentation on going beyond local SEO<\/a>. It provides detailed analytics, engagement\u00a0graphs and heat maps to show exactly how users have interacted with a video. The free option only supports three videos, but you can upgrade from $10\/month to one of its\u00a0paid options.<\/p>\n

Powtoon<\/h3>\n

Powtoon<\/strong><\/a>\u00a0is a free tool for creating animated marketing videos, explainers, animated infographics, or even videos and presentations\u00a0that you can share internally within your business. The free account allows for videos of up to five minutes, with a watermark and outro. (Recommended by Deepak Gawas)<\/p>\n

\"powtoon\"<\/a><\/p>\n

WeVideo<\/h3>\n

WeVideo<\/strong><\/a>\u00a0is an online\u00a0video editing and collaboration tool, with cloud storage, a music library and editing on-the-go with a mobile app. The free version allows for five\u00a0minutes of video publishing in 720p, with watermark.<\/p>\n

Events<\/h2>\n

Eventbrite<\/h3>\n

Eventbrite<\/strong><\/a>\u00a0is a widely-used and effective event hosting platform which allows you to create an event, invite attendees, manage tickets and registrations and promote your event to a wider audience. While it\u2019s only free if your event is free to attend, there are fairly low fees for paid tickets, which you can often pass on to buyers as part of the event registration.<\/p>\n

Lanyrd<\/h3>\n

An extensive social discovery platform for professional events, Lanyrd<\/strong><\/a> is great both for publicising your own event and finding other events at which to network, learn and make contacts. It allows attendees to share videos, slides and podcasts after the event, with remote tracking features so that anyone who couldn\u2019t make it can follow along remotely.<\/p>\n

\"lanyrd\"<\/a><\/p>\n

Slideshare<\/h3>\n

Slideshare<\/a><\/strong>\u00a0is an important complement to any event \u2013 the most convenient way to share and save presentation slides after an event has taken place, and a great platform for reaching a business audience.<\/p>\n

AppsGeyser<\/h3>\n

AppsGeyser<\/strong><\/a>\u00a0is a free tool designed to let you easily create an Android app. You can use it\u00a0for any purpose, but it would be particularly useful for an event where\u00a0you\u2019d like to create a one-use app that will keep attendees connected and up to date, without a lot of expenditure.<\/p>\n

HelloSign<\/h3>\n

HelloSign<\/strong><\/a>\u00a0is a tool for helping you to get event contracts (and other types of contract) signed by requesting electronic signatures from up to 20 different people. It uses SSL encryption to keep documents safe, and will send out an email copy to everyone who signed a document, for their records. The free version is limited to 3 documents per month from a single sender; paid versions start from $13\/month and have a 30-day free trial.<\/p>\n

Analytics<\/h2>\n

Google Analytics<\/h3>\n

Google Analytics<\/a>\u00a0<\/strong>is a must-have for any suite of analytics tools, and the best part is that it\u2019s completely free. Google\u2019s all-in-one analytics dashboard gives insights into different traffic sources, pageviews,\u00a0demographics, SEO, social media and a wealth of other information.<\/p>\n

To find out how to set up Google Analytics for your website for the first time, check out\u00a0YuYu Chen\u2019s comprehensive beginner\u2019s guide<\/a>. Our guide to confusing terms<\/a>\u00a0is also on hand to help you decipher the lingo!<\/p>\n

Buzzsumo<\/h3>\n

Buzzsumo<\/a>\u00a0<\/strong>is a content analysis tool which\u00a0gives you a breakdown of the social shares for content published to any domain, allowing you to discover the most popular and shareable content for your own website \u2013 or a competitor\u2019s \u2013 and find out which networks your content resonates with. Upgrading to a Pro account also gives you insight into backlinks and influencers, allowing you to see exactly who is sharing your content.<\/p>\n

Bitly<\/h3>\n

Bitly<\/strong><\/a>\u00a0is a free link shortening and tracking tool, which monitors traffic and referrals via custom links and displays detailed analytics about clicks, location, referring websites, activity over time and more. It\u2019s widely used by publishers and businesses alike, and has\u00a0a handy\u00a0tagging system you can use to keep track of links from different marketing campaigns or portals.<\/p>\n

\"bitly<\/a><\/p>\n

Quill Engage<\/h3>\n

Quill Engage<\/a>\u00a0<\/strong>provides reports which explain your Google Analytics data in plain English. So if you\u2019re feeling baffled by all of the numbers and technical terms, give a\u00a0free report a go\u00a0\u2013 the free version offers reports for one Google Analytics account, which you can have delivered weekly and monthly.<\/p>\n

SimilarWeb & GetHoneybadger<\/h3>\n

SimilarWeb<\/strong><\/a> is a useful tool for keeping tabs on your competitors. Using its free search tool, you can dig up stats on any website, including its rank globally, within its leading country, and within its respective category; traffic by country and sources; search and referral traffic; and more.<\/p>\n

You can also audit yourself for some insightful stats, and put your performance side-by-side with competitors to see how you can compare.<\/p>\n

For an even more seamless process, you can also use the Chrome extension Gethoneybadger<\/strong><\/a> to dig up stats about any website with one click. Gethoneybadger uses SimilarWeb to pull in analytics about that specific website, displaying them in a little window in the corner of your screen.<\/p>\n

SEO<\/h2>\n

Google Search Console<\/h3>\n

Much like Google Analytics, Google Search Console<\/strong><\/a>\u00a0is a must-have resource for webmasters, and is free to set up for your website. With it, you can monitor your site\u2019s performance, identify any issues, submit content to be crawled, check on your mobile friendliness, view the searches that brought users to your site, and much more besides.<\/p>\n

Christopher Ratcliff has written a complete overview of Google Search Console<\/a>\u00a0over at Search Engine Watch which breaks down each individual area and how to use it.<\/p>\n

SEO SiteCheckup<\/h3>\n

SEO SiteCheckup<\/a><\/strong>\u00a0will give you a quick and detailed health check of your website\u2019s SEO for free, with an overall SEO score out of 100, along with a downloadable PDF report and information on keyword usage, images, backlink authority and other handy insights.<\/p>\n

\"seo<\/a><\/p>\n

Yoast SEO plugin for WordPress<\/h3>\n

Yoast<\/a><\/strong>\u00a0is a\u00a0<\/strong>free plugin for WordPress to help you easily manage SEO and optimise your webpages. You can use it to set templates for, and optimise, titles and\u00a0meta descriptions, enter focus keywords, and fine-tune\u00a0just about everything you could want about your Google listing.<\/p>\n

Screaming Frog SEO Spider Tool<\/h3>\n

The\u00a0Screaming Frog SEO Spider Tool<\/a>\u00a0<\/strong>is a desktop app that you can install on PC, Mac or Linux, which will crawl websites and analyse them for common SEO issues, such as broken links, duplicate content and response time. The free version works for up to 500 URLs, or you can buy an annual license for \u00a399\/year, which will also unlock a set of advanced configuration options.<\/p>\n

Google\u2019s Mobile Friendly and Speed Test Tool<\/h3>\n

For your business to be able to compete online, it\u2019s become imperative to have a properly-optimised mobile site. Mobile traffic has surpassed desktop web traffic for the first time in 2016, and Google\u2019s various \u2018mobilegeddon<\/a>\u2018 algorithm updates have increasingly penalised sites that aren\u2019t optimised for mobile. So to give your site the best chance in search, it pays to track down and fix up those issues that keep it from working well on mobile.<\/p>\n

Luckily, Google has made this free and quick to do with its\u00a0Mobile Friendly and Speed Test Tool<\/a><\/strong>, which will analyse and test your site for mobile functionality and also speed issues, and advise you on how to fix them. Of course, you can always beat Google to the punch with our\u00a0mobile-friendliness checklist<\/a>.<\/p>\n

\"mobile<\/a><\/p>\n

If you want to dive into free search optimisation tools in more depth, including site health checkers, sitemap generators, keyword research tools and more, don\u2019t miss our roundup of 26\u00a0expert-recommended free SEO tools<\/a>.<\/p>\n

This article was previously published on our sister website ClickZ<\/a>.<\/em><\/p>\n

Source: 40 free digital marketing tools to help grow your business<\/a><\/p>\n

Interested in a free whitepaper ($299 value) that will help you find and fix bad info on your own business? Click here!<\/a><\/em><\/p>\n

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If you\u2019re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online. 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