{"id":7415,"date":"2016-12-13T17:32:23","date_gmt":"2016-12-13T17:32:23","guid":{"rendered":"http:\/\/fixmyinfo.com\/?p=7415"},"modified":"2017-07-14T16:02:49","modified_gmt":"2017-07-14T16:02:49","slug":"5-types-phrases-online-reviews-create-customer-distrust","status":"publish","type":"post","link":"https:\/\/fixmyinfo.com\/5-types-phrases-online-reviews-create-customer-distrust\/","title":{"rendered":"5 Types of Phrases in Online Reviews that Create Customer Distrust"},"content":{"rendered":"<div class=\"row entry-header-row\">\n<div class=\"col-xs-12\">\n<h6 class=\"entry-title\">Source:\u00a0<a class=\"cboxElement\" href=\"http:\/\/www.business2community.com\/author\/andrew-mcdermott\">Andrew McDermott <\/a><span class=\"published\">\u2014 <a href=\"http:\/\/www.business2community.com\/brandviews\/grade-us\/5-types-phrases-online-reviews-create-customer-distrust-01730872\" target=\"_blank\" rel=\"noopener\">Business2Community<\/a><\/span><\/h6>\n<\/div>\n<\/div>\n<div class=\"separator\">Remember Amy and Samy Bouzaglo?<\/div>\n<div class=\"entry-content brandviews\">\n<p>They\u2019re the couple behind the infamous Amy\u2019s Baking Company. They made headlines in 2013 after they appeared on Gordon Ramsay\u2019s Kitchen Nightmares.<\/p>\n<p>It didn\u2019t go well.<\/p>\n<p><strong><em>Caution: The video below contains some NSFW language.<\/em><\/strong><\/p>\n<p align=\"center\"><iframe src=\"https:\/\/www.youtube.com\/embed\/sk2FYpiA0hI?feature=oembed&amp;wmode=transparent\" width=\"960\" height=\"540\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>They threatened to stab customers. Stole tips from their servers. Repackaged other people\u2019s products and sold them as their own. Things went so badly that for the first time ever, Ramsay broke off his agreement to help and he walked away.<\/p>\n<p><strong>It got worse.<\/strong><\/p>\n<p>After the episode aired, the backlash was swift and severe. People began criticizing their company on Google, Facebook, Reddit, and Yelp. They left strong minded reviews on their listings.<\/p>\n<p>&nbsp;<\/p>\n<p><img class=\"size-full wp-image-1730873 x-img x-img-none stretch-img\" title=\"\" src=\"http:\/\/cdn.business2community.com\/wp-content\/uploads\/2016\/12\/Yelp-Amys-Baking-Company-1.png.png\" alt=\"\" data-pin-description=\"5 Types of Phrases in Online Reviews that Create Customer Distrust\" \/><\/p>\n<p>These restaurateurs decided to \u201c<a class=\"external\" href=\"http:\/\/cheezburger.com\/76549\" target=\"_blank\" rel=\"nofollow noopener\">fight back<\/a>.\u201d They threatened reviewers, lied to their customers and mocked naysayers. With behavior like theirs, it\u2019s no surprise their business closed in 2015.<\/p>\n<h3 class=\"h-custom-headline h4\">Their Behavior Created Outrage and Distrust<\/h3>\n<hr \/>\n<p>When we look at their behavior, it\u2019s easy to become judgmental. Millions of people made judgments of their own because let\u2019s face it, the Bouzaglo\u2019s behavior was extreme and offensive.<\/p>\n<p><img class=\"size-full wp-image-1730874 x-img x-img-none\" src=\"http:\/\/cdn2.business2community.com\/wp-content\/uploads\/2016\/12\/Yelp-Amys-Baking-Company-2.png.png\" alt=\"Yelp - Amy\" data-pin-description=\"5 Types of Phrases in Online Reviews that Create Customer Distrust\" \/><\/p>\n<p>Sift through the angry criticism and we see that customers used lots of phrases to describe their experience.<\/p>\n<ul>\n<li><i><\/i>Waste of money<\/li>\n<li><i><\/i>Atmosphere was tense<\/li>\n<li><i><\/i>Downright gross<\/li>\n<li><i><\/i>We won\u2019t be back<\/li>\n<\/ul>\n<p><img class=\"size-full wp-image-1730875 x-img x-img-none stretch-img\" src=\"http:\/\/cdn.business2community.com\/wp-content\/uploads\/2016\/12\/Yelp-Amys-Baking-Company-3.png.png\" alt=\"Yelp - Amy\" data-pin-description=\"5 Types of Phrases in Online Reviews that Create Customer Distrust\" \/><\/p>\n<p>Yikes.<\/p>\n<p>The phrases most customers used showed they weren\u2019t happy at all. Most customers felt their experience was as bad as they expected it to be. What\u2019s worse, their reviews showed it too.<\/p>\n<p>How?<\/p>\n<p>With their phrasing.<\/p>\n<p><img class=\"size-full wp-image-1730876 x-img x-img-none\" src=\"http:\/\/cdn2.business2community.com\/wp-content\/uploads\/2016\/12\/f12d01f97d13207582d6962651aee4e5.jpg.jpg\" alt=\"Archer Phrasing\" data-pin-description=\"5 Types of Phrases in Online Reviews that Create Customer Distrust\" \/><\/p>\n<h3 class=\"h-custom-headline h4\">Customer Phrasing Creates Distrust<\/h3>\n<hr \/>\n<p>It\u2019s the same for you. You already know your customers use phrases to describe their experience. What you may not know is this:<\/p>\n<p><strong>Some of these phrases are revenue killers.<\/strong><\/p>\n<p>Reviews, testimonials, feedback \u2013 these are all forms of social proof. A way for customers to buy with confidence. Because social proof has one job to do.<\/p>\n<p><strong>To defuse objections.<\/strong><\/p>\n<p>When your reviews are loaded down with the wrong words and phrases, the opposite happens. Your content begins to create <strong>new objections.<\/strong> That\u2019s right, the wrong phrase increases customer resistance, limiting your ability to make the sale. Social proof does more harm than good at that point.<\/p>\n<p>When this gets out of hand customers assume the worst and believe these negative reviews. They disappear quietly, never to return.<\/p>\n<p>But which phrases create distrust and why? How on earth are you supposed to control what random customers choose to write in their reviews? Can you control what random customers choose to write?<\/p>\n<p>Dealing with the consequences of other people\u2019s choices can be incredibly frustrating, especially if the consequences to you are negative.<\/p>\n<hr \/>\n<h3 class=\"h-custom-headline h4\">First, Identify the Phrases that Create Distrust<\/h3>\n<hr \/>\n<p>We\u2019re talking about phrases, so it\u2019s easy to get distracted with the phrases themselves. Don\u2019t do it. Focus your attention on the\u00a0<i>cause<\/i> of these phrases.<\/p>\n<p><b>Customer\u00a0phrases point to something deeper.<\/b><\/p>\n<p>The phrases are <i>tangible<\/i> details customers use to communicate something intangible about the businesses they frequent.<\/p>\n<ol>\n<li><b><\/b><b>Behavior.<\/b> Attempting to stab your customers, like Samy Bouzaglo did, is extreme behavior you can <i>see<\/i>. It\u2019s highly visible.<\/li>\n<li><b>Meaning.<\/b> Samy\u2019s behavior communicated the <i>intangible<\/i> message, \u201cwe\u2019re volatile, you\u2019re not safe here.\u201d His behavior created fear and stress (more intangibles), creating extreme distrust.<\/li>\n<\/ol>\n<p>Since customer phrases point to something deeper, that means you\u2019ll need spend some time looking for the deeper issues at play. That\u2019 means you\u2019ll need to\u2026<\/p>\n<h3 class=\"h-custom-headline h4\">Match Customer Phrases to Meaning<\/h3>\n<hr \/>\n<p>Tai Lopez is an internet entrepreneur. If you\u2019ve watched a YouTube video at any point in 2015 there\u2019s a good chance you saw his ad. He markets information products, claiming to teach his students his 67 steps to \u201cthe Good Life.\u201d<\/p>\n<p align=\"center\"><iframe src=\"https:\/\/www.youtube.com\/embed\/Cv1RJTHf5fk?feature=oembed&amp;wmode=transparent\" width=\"960\" height=\"540\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Vice lists Lopez as the <a class=\"external\" href=\"http:\/\/www.vice.com\/read\/inside-the-garage-of-the-internets-most-hated-self-help-guru-511\" target=\"_blank\" rel=\"nofollow noopener\">Internet\u2019s Most Hated Self-Help Guru.<\/a><\/p>\n<p>The hatred he receives seems to be imbalanced. What\u2019s interesting about this are the phrases people use to describe him. These phrases seem to appear on a number of high profile sites but so far, nothing has been done about it.<\/p>\n<p>&nbsp;<\/p>\n<p><img class=\"size-full wp-image-1730877 x-img x-img-none stretch-img\" src=\"http:\/\/cdn2.business2community.com\/wp-content\/uploads\/2016\/12\/26AKiz5.jpg.jpg\" alt=\"Tai Lopez Lambo\" data-pin-description=\"5 Types of Phrases in Online Reviews that Create Customer Distrust\" \/><\/p>\n<p>The same phrases follow him around and make no mistake these phrases are having a <a class=\"external\" href=\"https:\/\/www.quora.com\/Is-Tai-Lopez-a-scammer\" target=\"_blank\" rel=\"nofollow noopener\">negative effect on his business.<\/a><\/p>\n<ul>\n<li><i><\/i>Is Tai Lopez a scam?<\/li>\n<li><i><\/i>Tai Lopez\u2026 A fraud? Scam artist?<\/li>\n<li><i><\/i>How did Tai Lopez, a dropout get CFP designation?<\/li>\n<li><i><\/i>Has anyone tried Tai Lopez\u2019s 67 steps?<\/li>\n<\/ul>\n<p>There\u2019s a common thread with Tai, can you see it?<\/p>\n<p><strong>It\u2019s distrust.<\/strong><\/p>\n<p>People don\u2019t feel they can trust him. The phrases people use tend to be different, but the meaning behind them are the same.<em> I don\u2019t trust you.<\/em> And when we look at industries where someone\u2019s health, life or well being is on the line (like Doctors and Lawyers) trust is paramount to choosing a business.<\/p>\n<p>So how would you work with this in your business?<\/p>\n<p>It\u2019s simple. You work backwards.<\/p>\n<h3 class=\"h-custom-headline h4\">Start with a List of Objections<\/h3>\n<hr \/>\n<p>We want customers to buy our products or services, but unresolved objections make that pretty difficult. Distrust always has a reason (valid or not). So, you create a list of desires, goals, fears, frustrations, and risks, that your customers might have. Then, once you have your list, you turn these into objections.<\/p>\n<p>When you\u2019re done go through your reviews looking for phrases that fit into one of these five categories.<\/p>\n<p>What if you don\u2019t have reviews with these objections? What if your product is new and you don\u2019t have any reviews yet? How are you supposed to get the intel you need?<\/p>\n<p>It\u2019s simple.<\/p>\n<p><strong>You analyze your competitors<a class=\"external\" href=\"http:\/\/blog.grade.us\/advantage-using-competitor-reviews\/\" target=\"_blank\" rel=\"nofollow noopener\">.<\/a><\/strong><\/p>\n<p>Let\u2019s do a little role playing. Imagine you\u2019re creating a new robot vacuum. You\u2019d like to take on some of the heavy hitters like <a class=\"external\" href=\"https:\/\/www.amazon.com\/iRobot-Roomba-Robotic-Vacuum-Cleaner\/dp\/B005GK3IVW\" target=\"_blank\" rel=\"nofollow noopener\">iRobot\u2019s Roomba<\/a>, but you\u2019re noticing a lot of skepticism.<\/p>\n<p>As a new company, you have zero reviews. You\u2019re smart so you decide to do the smart thing and analyze competitor reviews for clues. Going through their reviews you see customer\u2026<\/p>\n<ol>\n<li><b><\/b><b>Desires:<\/b> \u201cI want my floors and carpet to be spotless but I don\u2019t want to clean it myself.\u201d<\/li>\n<li><b><\/b><b>Goals:<\/b> \u201cI want to set and forget my robot vacuum. What\u2019s the point if I have to keep moving my vacuum from room to room?\u201d<\/li>\n<li><b><\/b><b>Fears:<\/b> \u201cWhat if it<a class=\"external\" href=\"https:\/\/www.youtube.com\/watch?v=KbOqsp3oUQI\" target=\"_blank\" rel=\"nofollow noopener\"> drags dog poop all over the ground<\/a>, ruining my carpet or hardwood floors?\u201d<\/li>\n<li><b><\/b><b>Frustrations:<\/b> \u201cMy Roomba can\u2019t handle clutter, dog hair or obstacles. It gets locked in rooms, knocks things over and doesn\u2019t clean the whole house.\u201d<\/li>\n<li><b><\/b><b>Risk:<\/b> \u201cHow long will my robot vacuum last? I don\u2019t want to spend the money on something that falls apart after I buy it.\u201d<\/li>\n<\/ol>\n<p>Each of these categories gives you a clear set of objections to pursue. These unpleasant explanations tell you a lot about customer expectations; browsing through these reviews should show you whether competitors are meeting expectations (or not). It also shows you how to improve trust and satisfaction.<\/p>\n<p>But the most important part?<\/p>\n<p>It flushes out the phrases that create customer distrust.<\/p>\n<h3 class=\"h-custom-headline h4\">These Phrases aren\u2019t Necessarily Easy to Find\u2026<\/h3>\n<hr \/>\n<p>But objections are the key to finding them. Objections come in two distinct flavors.<\/p>\n<p>1. <strong>Logistical objections<\/strong> \u201cHow long will it take for you to do the work? What happens if I\u2019m unhappy with your service? What do I have to do to get the results you\u2019ve promised?\u201d<\/p>\n<p>2. <strong>Non-logistical objections<\/strong> \u201cWhy is your price so high? why should I choose you? What makes your service unique?\u201d<\/p>\n<p>Want to negate the distrustful phrases customers use in their reviews? Go through your list of objections one-by-one, creating a solution for each. Then, when you ask customers for reviews, tell them about how you\u2019ve defused their objections like this.<\/p>\n<blockquote class=\"x-blockquote\">\n<p>Hey Jan,<\/p>\n<\/blockquote>\n<p>Customers told us they were worried about our vacuums. That they wouldn\u2019t be able to keep up with Hoover or Dyson products. 97% percent of them stated they were pleasantly surprised.<\/p>\n<p>Was that the case for you or was your experience different?<\/p>\n<p>Would you share your story with us?<\/p>\n<p>You\u2019re amazing!<\/p>\n<p>Andrew<\/p>\n<p>When customers say yes, you follow up with a brief five or six question survey to get all-star reviews.<\/p>\n<h3 class=\"h-custom-headline h4\">Customers Will Write What They Want Anyway<\/h3>\n<hr \/>\n<p>Why bother?<\/p>\n<p>You conduct a survey and ask questions only to have customers write what they want in the review anyway. What\u2019s the point?<\/p>\n<p>That\u2019s the concern, right?<\/p>\n<p>True, but that\u2019s only a concern if <em>they<\/em> write the review. If you ask for a 3 to 5 minute phone call they\u2019re far more likely to say Yes. You ask for their permission to record the call, then, when the call is done you transcribe it.<\/p>\n<p>You send an automated email out asking them to share their thoughts as a review, like this:<\/p>\n<blockquote class=\"x-blockquote\">\n<p>Jan,<\/p>\n<\/blockquote>\n<p>That was fantastic! Thanks soo much for sharing your thoughts. Here\u2019s a copy of our conversation.<\/p>\n<p>Quick favor to ask.<\/p>\n<p>Would you be willing to post your feedback as a review on Facebook or Google? If you are, just click the link below then copy and paste! Done in 60 seconds!<\/p>\n<p>Thanks in advance,<\/p>\n<p>Andrew<\/p>\n<p>Here\u2019s the beautiful part. Thanks to providers like Twilio you\u2019re able to programmatically record, store and transcribe calls. It\u2019s a process you can automate or semi-automate.<\/p>\n<h3 class=\"h-custom-headline h4\">There\u2019s No Reason to Accept Distrust Lying Down<\/h3>\n<hr \/>\n<p>As business owners, Amy and Samy Bouzaglo behaved terribly. Their threatening attitude, blatant dishonesty and unwillingness to change doomed their business.<\/p>\n<p>As we\u2019ve seen, their behavior created outrage and distrust. They were completely oblivious to the damage. The words and phrases customers used in their reviews extended the damage to their business. People reading these customer reviews believed Amy and Samy to be untrustworthy (which they were). They were oblivious.<\/p>\n<p>But you\u2019re not.<\/p>\n<p>If you\u2019ve read this far you\u2019re in-the-know. You know the secret behind customer distrust. You\u2019re able to find and fix the damage negative phrases leave behind. Want trustworthy reviews from all-star customers? You have what you need. Start small, work consistently and you\u2019ll slowly develop the trustworthy reviews you crave, no nightmare necessary.<\/p>\n<h5><em><a href=\"http:\/\/www.business2community.com\/brandviews\/grade-us\/5-types-phrases-online-reviews-create-customer-distrust-01730872#xMuhYuOQsYw65kRI.99\" target=\"_blank\" rel=\"noopener\">Read more at Business2Community<\/a><\/em><\/h5>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Source:\u00a0Andrew McDermott \u2014 Business2Community Remember Amy and Samy Bouzaglo? They\u2019re the couple behind the infamous Amy\u2019s Baking Company. They made headlines in 2013 after they appeared on Gordon Ramsay\u2019s Kitchen Nightmares. It didn\u2019t go well. Caution: The video below contains some NSFW language. They threatened to stab customers. Stole tips from their servers. Repackaged other &#8230; <a title=\"5 Types of Phrases in Online Reviews that Create Customer Distrust\" class=\"read-more\" href=\"https:\/\/fixmyinfo.com\/5-types-phrases-online-reviews-create-customer-distrust\/\">Read more<span class=\"screen-reader-text\">5 Types of Phrases in Online Reviews that Create Customer Distrust<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28,39],"tags":[],"jetpack_featured_media_url":"https:\/\/fixmyinfo.com\/wp-content\/uploads\/2016\/12\/26AKiz5.jpg.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Types of Phrases in Online Reviews that Create Customer Distrust reviews -<\/title>\n<meta name=\"description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fixmyinfo.com\/5-types-phrases-online-reviews-create-customer-distrust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Types of Phrases in Online Reviews that Create Customer Distrust reviews -\" \/>\n<meta property=\"og:description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fixmyinfo.com\/5-types-phrases-online-reviews-create-customer-distrust\/\" \/>\n<meta property=\"og:site_name\" content=\"FixMyInfo - We help Local Businesses get more customers.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FixMyInfo\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-13T17:32:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-14T16:02:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fixmyinfo.com\/wp-content\/uploads\/2016\/12\/26AKiz5.jpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"854\" \/>\n\t<meta property=\"og:image:height\" content=\"476\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@fixmyinfo\" \/>\n<meta name=\"twitter:site\" content=\"@fixmyinfo\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/fixmyinfo.com\/#organization\",\"name\":\"FixMyInfo\",\"url\":\"https:\/\/fixmyinfo.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/FixMyInfo\/\",\"https:\/\/www.linkedin.com\/company\/3328617\",\"https:\/\/www.pinterest.com\/fixmyinfo\/\",\"https:\/\/twitter.com\/fixmyinfo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/fixmyinfo.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/fixmyinfo.com\/wp-content\/uploads\/2016\/05\/logo-1.png\",\"width\":179,\"height\":44,\"caption\":\"FixMyInfo\"},\"image\":{\"@id\":\"https:\/\/fixmyinfo.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fixmyinfo.com\/#website\",\"url\":\"https:\/\/fixmyinfo.com\/\",\"name\":\"FixMyInfo - We help Local Businesses get more customers.\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/fixmyinfo.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/fixmyinfo.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/fixmyinfo.com\/5-types-phrases-online-reviews-create-customer-distrust\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/fixmyinfo.com\/wp-content\/uploads\/2016\/12\/26AKiz5.jpg.jpg\",\"width\":854,\"height\":476},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fixmyinfo.com\/5-types-phrases-online-reviews-create-customer-distrust\/#webpage\",\"url\":\"https:\/\/fixmyinfo.com\/5-types-phrases-online-reviews-create-customer-distrust\/\",\"name\":\"5 Types of Phrases in Online Reviews that Create Customer Distrust reviews -\",\"isPartOf\":{\"@id\":\"https:\/\/fixmyinfo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fixmyinfo.com\/5-types-phrases-online-reviews-create-customer-distrust\/#primaryimage\"},\"datePublished\":\"2016-12-13T17:32:23+00:00\",\"dateModified\":\"2017-07-14T16:02:49+00:00\",\"description\":\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\",\"breadcrumb\":{\"@id\":\"https:\/\/fixmyinfo.com\/5-types-phrases-online-reviews-create-customer-distrust\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fixmyinfo.com\/5-types-phrases-online-reviews-create-customer-distrust\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fixmyinfo.com\/5-types-phrases-online-reviews-create-customer-distrust\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fixmyinfo.com\/\",\"url\":\"https:\/\/fixmyinfo.com\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fixmyinfo.com\/5-types-phrases-online-reviews-create-customer-distrust\/\",\"url\":\"https:\/\/fixmyinfo.com\/5-types-phrases-online-reviews-create-customer-distrust\/\",\"name\":\"5 Types of Phrases in Online Reviews that Create Customer Distrust\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/fixmyinfo.com\/5-types-phrases-online-reviews-create-customer-distrust\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fixmyinfo.com\/5-types-phrases-online-reviews-create-customer-distrust\/#webpage\"},\"author\":{\"@id\":\"https:\/\/fixmyinfo.com\/#\/schema\/person\/9c4eb16b937924d0db08e1cd62981888\"},\"headline\":\"5 Types of Phrases in Online Reviews that Create Customer Distrust\",\"datePublished\":\"2016-12-13T17:32:23+00:00\",\"dateModified\":\"2017-07-14T16:02:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fixmyinfo.com\/5-types-phrases-online-reviews-create-customer-distrust\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/fixmyinfo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fixmyinfo.com\/5-types-phrases-online-reviews-create-customer-distrust\/#primaryimage\"},\"articleSection\":\"Advertising,Channel: Local\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/fixmyinfo.com\/#\/schema\/person\/9c4eb16b937924d0db08e1cd62981888\",\"name\":\"fixmyinfo\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/posts\/7415"}],"collection":[{"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/comments?post=7415"}],"version-history":[{"count":3,"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/posts\/7415\/revisions"}],"predecessor-version":[{"id":7852,"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/posts\/7415\/revisions\/7852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/media\/7416"}],"wp:attachment":[{"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/media?parent=7415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/categories?post=7415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/tags?post=7415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}