{"id":7575,"date":"2017-02-24T14:14:27","date_gmt":"2017-02-24T14:14:27","guid":{"rendered":"http:\/\/fixmyinfo.com\/?p=7575"},"modified":"2017-02-24T14:16:54","modified_gmt":"2017-02-24T14:16:54","slug":"online-review-wake-call-doctors-lawyers","status":"publish","type":"post","link":"https:\/\/fixmyinfo.com\/online-review-wake-call-doctors-lawyers\/","title":{"rendered":"An Online Review Wake Up Call for Doctors and Lawyers"},"content":{"rendered":"<header class=\"entry-header\">\n<p class=\"entry-title\"><a href=\"http:\/\/blog.grade.us\/doctor-lawyer-reviews\/\" target=\"_blank\">By Andrew McDermott with Grade.Us<\/a><br \/>\n <time class=\"entry-date\" datetime=\"2017-02-21T09:58:53+00:00\">February 21, 2017<\/time><\/p>\n<\/header>\n<div class=\"entry-featured\">\n<div class=\"entry-thumb\"><img loading=\"lazy\" class=\"attachment-entry size-entry wp-post-image\" src=\"http:\/\/blog.grade.us\/wp-content\/uploads\/2017\/02\/Doctor-Lawyer-Reviews-1.png\" alt=\"Doctor-Lawyer-Reviews\" width=\"800\" height=\"500\" \/><\/div>\n<\/div>\n<div class=\"entry-content content\">\n<div class=\"nc_socialPanel swp_flatFresh swp_d_fullColor swp_i_fullColor swp_o_fullColor scale-100 scale-fullWidth swp_one\" data-position=\"both\" data-float=\"floatLeft\" data-count=\"9\" data-floatcolor=\"#ffffff\" data-emphasize=\"0\">\u00a0<\/div>\n<div id=\"cs-content\" class=\"cs-content\">\n<div id=\"x-section-1\" class=\"x-section\">\n<div class=\"x-container\">\n<div class=\"x-column x-sm x-1-1\">\n<div class=\"x-text\">\n<p>Her doctor almost killed her\u2026<\/p>\n<p>That\u2019s Wendy Wester\u2019s claim. She went to see Dr. Alan Brown, an orthopedic surgeon after her knee injury, when she was hurt skiing. Brown diagnosed her injury as an MCL tear.<\/p>\n<p>Wester was rushed to the emergency room after she experienced severe pain. Doctors ordered an MRI and found she had also torn her ACL, LCL and Meniscus. The MRI also showed she had a blood clot in her leg. A blood clot that could have killed her.<\/p>\n<p>Dr. Alan Brown, Wester\u2019s doctor, decided to sue her for defamation after Wester stated in her review that \u201c<em>his enormous ego nearly cost me my life.<\/em>\u201c<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"x-container\">\n<div class=\"x-column x-sm x-1-1\">\n<hr class=\"x-gap\" \/>\n<div class=\"sw-pinit\"><a class=\"x-img x-img-link x-img-none\" href=\"http:\/\/www.nydailynews.com\/news\/national\/seattle-surgeon-suing-patient-unflattering-yelp-review-article-1.2425559\" target=\"_blank\" data-options=\"thumbnail: 'http:\/\/blog.grade.us\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-16-at-10.18.43-AM.png'\"><img class=\"\" src=\"http:\/\/blog.grade.us\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-16-at-10.18.43-AM.png\" \/><\/a><\/div>\n<hr class=\"x-gap\" \/><\/div>\n<\/div>\n<div class=\"x-container\">\n<div class=\"x-column x-sm x-1-1\">\n<div class=\"x-text\">\n<p>Was she wrong?<\/p>\n<p>The stakes are often higher when it comes to medical and legal services. Especially when people\u2019s lives are on the line. An online review about Pizza Hut, positive or negative, doesn\u2019t have as much weight or consequence compared to the effect online reviews can have for medical and legal professionals.<\/p>\n<p>Online reviews often create all types of dilemmas for doctors and lawyers to sort through.<\/p>\n<\/div>\n<h2 class=\"h-custom-headline h3\">All too often they don\u2019t know how to handle negative reviews<\/h2>\n<hr class=\"x-gap\" \/>\n<div class=\"x-text\">\n<p>Some industries simply don\u2019t have the experience they need to handle negative reviews. Businesses in these industries simply want these reviews gone. They feel slandered or bullied by their reviewers.<\/p>\n<p>Sometimes they\u2019re right.<\/p>\n<p>Because from their perspective, they have a lot to lose. A Harvard study found <a href=\"http:\/\/www.hbs.edu\/faculty\/Pages\/item.aspx?num=41233\" target=\"_blank\">each star in a review affected the business owner\u2019s sales by 5 to 9 percent<\/a>. Berkeley economists found <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2012\/sep\/02\/ratings-boost-restaurants\" target=\"_blank\">an increase from 3.5 to 4 stars on Yelp resulted in a 19 percent increase in business<\/a> for a restaurant.<\/p>\n<p><strong>Clearly there\u2019s a lot of money at stake.<\/strong><\/p>\n<p>What\u2019s worse is the fact that customers aren\u2019t always honest about the reviews they post.<\/p>\n<p>A Yelp reviewer known as Dan. W, posted a one star review of Wonderful, claiming staff refused to seat him as he was alone. He mentioned waiting around for a table then leaving.<\/p>\n<p>Here\u2019s his review.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"x-container\">\n<div class=\"x-column x-sm x-1-1\">\n<div class=\"sw-pinit x-img x-img-none\"><img class=\"\" src=\"http:\/\/blog.grade.us\/wp-content\/uploads\/2017\/02\/Dan.-W.jpg\" alt=\"Dan. W Yelp Review\" \/><a class=\"sw-pinit-button sw-pinit-top sw-pinit-center\" href=\"http:\/\/pinterest.com\/pin\/create\/bookmarklet\/?media=http:\/\/blog.grade.us\/wp-content\/uploads\/2017\/02\/Dan.-W.jpg&amp;url=http:\/\/blog.grade.us\/doctor-lawyer-reviews\/&amp;is_video=false&amp;description=Dan.%20W%20Yelp%20Review\">Save<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"x-container\">\n<div class=\"x-column x-sm x-1-1\">\n<div class=\"x-text\">\n<p><strong>Just one problem.<\/strong><\/p>\n<p><em>Dan. W<\/em> didn\u2019t speak to anyone in the restaurant. In fact, <a href=\"http:\/\/www.dailymail.co.uk\/news\/article-3013078\/Chinese-restaurant-owners-catch-lying-Yelp-reviewer-surveillance-footage-showing-restaurant-22-SECONDS.html\" target=\"_blank\">he was in the restaurant for 22 seconds before leaving<\/a>, and posting his hostile review.<\/p>\n<p>How do we know? The restaurant owners caught him on camera.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"x-container\">\n<div class=\"x-column x-sm x-1-1\">\n<hr class=\"x-gap\" \/>\n<div class=\"x-video embed\">\n<div class=\"x-video-inner\"><iframe src=\"https:\/\/www.youtube.com\/embed\/n2Lgv_pyKLs?wmode=transparent\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<hr class=\"x-gap\" \/><\/div>\n<\/div>\n<div class=\"x-container\">\n<div class=\"x-column x-sm x-1-1\">\n<div class=\"x-text\">\n<p>It\u2019s not just Yelp. Businesses are struggling to deal with these types of customers across a variety of channels. For service professionals like doctors and lawyers, dishonest or misleading reviews can have much larger consequences. But, why?<\/p>\n<p>Doctors and lawyers have historically been viewed as specialized, elite. Culturally for many, many years and before the age of reviews, they were able to attract and retain customers based almost entirely on or around their status in society.<\/p>\n<p>Things have changed. They are more and more viewed as commodities. \u201c<em>If I don\u2019t like you there\u2019s a dozen others that can do what you do.<\/em>\u201c<\/p>\n<\/div>\n<h2 class=\"h-custom-headline h3\">There\u2019s a dozen others who are\u2026<\/h2>\n<hr class=\"x-gap\" \/>\n<div class=\"x-text\">\n<p>More caring, attentive and professional. There are a plenty of other attorneys and doctors who are more focused on customer needs and concerns. That\u2019s a customer\u2019s perspective going in. What if you\u2019re not willing to do what it takes to earn their business? If you\u2019re not able to get the results they want, they\u2019ll simply take their business elsewhere.<\/p>\n<p>But it isn\u2019t just about results. Customers focus on a wide variety of details in their reviews including\u2026<\/p>\n<\/div>\n<ul class=\"x-ul-icons\">\n<li class=\"x-li-icon\"><i class=\"x-icon-star\" data-x-icon=\"\uf005\"><\/i>The cleanliness of your location<\/li>\n<li class=\"x-li-icon\"><i class=\"x-icon-star\" data-x-icon=\"\uf005\"><\/i>Your \u201cbedside manner\u201d and overall demeanor<\/li>\n<li class=\"x-li-icon\"><i class=\"x-icon-star\" data-x-icon=\"\uf005\"><\/i>Whether you\u2019re relatable and easy to understand<\/li>\n<li class=\"x-li-icon\"><i class=\"x-icon-star\" data-x-icon=\"\uf005\"><\/i>Whether you succeed in solving their problem (e.g. winning their case or relieving their pain)<\/li>\n<li class=\"x-li-icon\"><i class=\"x-icon-star\" data-x-icon=\"\uf005\"><\/i>Wait \/ response times<\/li>\n<li class=\"x-li-icon\"><i class=\"x-icon-star\" data-x-icon=\"\uf005\"><\/i>Support staff performance<\/li>\n<li class=\"x-li-icon\"><i class=\"x-icon-star\" data-x-icon=\"\uf005\"><\/i>Your performance overall and their impression of you overall<\/li>\n<\/ul>\n<div class=\"x-text\">\n<p>These details (or their counterparts) matter in other industries. The status, expectations and risk involved with the legal and healthcare industries are far reaching and potentially devastating.<\/p>\n<p>For example, <a href=\"http:\/\/www.nytimes.com\/1995\/09\/17\/us\/doctor-who-cut-off-wrong-leg-is-defended-by-colleagues.html\" target=\"_blank\">Dr. Rolando Sanchez amputated the wrong leg from his patient<\/a>, then he and his colleagues defended his mistake. Marie Karim wanted to file a malpractice lawsuit against the New York City hospital. She hired attorney Sheri B. Paige to handle her suit and paid her. Later she discovered the truth. Not only did Paige not have the required experience, <a href=\"http:\/\/www.foxnews.com\/story\/2005\/08\/29\/10-things-your-lawyer-wont-tell.html\" target=\"_blank\">she hadn\u2019t even filed the lawsuit<\/a>. The worst part? The statute of limitations had run out leaving Karim defenseless and out of options.<\/p>\n<p>A negative restaurant experience isn\u2019t really in the same league.<\/p>\n<\/div>\n<h2 class=\"h-custom-headline h3\">They need to know how to handle negative reviews<\/h2>\n<hr class=\"x-gap\" \/>\n<div class=\"x-text\">\n<p>Too often, they\u2019re handled in a reactionary way.<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Dr. Alan Brown, the surgeon at the beginning of our story who sued his patient, Wendy Wester for defamation after her negative review on Yelp.<\/li>\n<\/ul>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0<a href=\"http:\/\/arstechnica.com\/tech-policy\/2016\/02\/clients-scathing-yelp-reviews-net-divorce-attorney-350000-in-damages\/\">An attorney was awarded $350,000 in damages<\/a> after a client posted defamatory reviews on Avvo.com, Lawyers.com and other sites.<\/li>\n<\/ul>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Nima Dayani, a Manhattan dentist<a href=\"http:\/\/www.nydailynews.com\/new-york\/manhattan\/manhattan-dentist-sues-5-patients-4-years-bad-reviews-article-1.2726895\"> sued <i>five patients in four years<\/i><\/a> for bad reviews.<\/li>\n<\/ul>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0<a href=\"http:\/\/abcnews.go.com\/Technology\/plastic-surgeon-sues-clients-negative-reviews-yelp-citysearch\/story?id=12227753\">Dr. Jay Pensler, cosmetic surgeon sued three women<\/a> each for $100,000 compensatory and punitive damages after they posted negative reviews on Yelp and Citysearch.<\/li>\n<\/ul>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Stephen Biegel, a San Francisco chiropractor,<a href=\"https:\/\/consumerist.com\/2008\/11\/25\/chiropractor-sues-patient-over-negative-yelp-review\/\"> sued his patient for defamation<\/a> over a billing dispute.<\/li>\n<\/ul>\n<p>The stories, the court cases, go on and on. Over and over we see businesses struggling to accept a customer\u2019s opinion of them. Professionals in these industries are used to a certain amount of prestige and social capital. But that is slowly fading away.\u00a0<\/p>\n<\/div>\n<h2 class=\"h-custom-headline h3\">So how should these professionals handle negative reviews?<\/h2>\n<hr class=\"x-gap\" \/>\n<div class=\"x-text\">\n<p><strong>Begin with thank you.<\/strong> Thanking reviewers for their feedback sends an important message. It tells current and future customers that they\u2019ll be heard. You\u2019ll take the bad news they deliver, listen intently and make changes. It shows them that you\u2019re mature enough to sidestep the rhetoric \u2013 the name calling, slander, bullying \u2013 they throw at you. You\u2019ll take the meat and leave the bones. This is important whether the review is positive or negative.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"x-container\">\n<div class=\"x-column x-sm x-1-1\">\n<div class=\"x-text\">\n<p><strong>Next, empathize with them.<\/strong> In their empathy series, Cleveland Clinic shares patient stories highlighting the importance empathy plays in patient professional interactions. These stories are traumatic with a surprise at the end, showing why empathy is so important.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"x-container\">\n<div class=\"x-column x-sm x-1-1\">\n<hr class=\"x-gap\" \/>\n<div class=\"x-video embed\">\n<div class=\"x-video-inner\"><iframe src=\"https:\/\/www.youtube.com\/embed\/1e1JxPCDme4?wmode=transparent\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<hr class=\"x-gap\" \/><\/div>\n<\/div>\n<div class=\"x-container\">\n<div class=\"x-column x-sm x-1-1\">\n<div class=\"x-text\">\n<p>It\u2019s a relationship cornerstone that needs to continue indefinitely, even when you\u2019re in the midst of a customer\u2019s negative review.<\/p>\n<p><strong>Finally, look for trends.<\/strong> If a single customer complains about the cleanliness of the waiting room or a particular doctor\u2019s bedside manner, listen. Apologize if appropriate, do what you can to rectify their problem, then show them how you\u2019ll fix the problem. Keep this problem in the back of your mind. A complaint from one patient or client is a problem. A complaint from 20 or more is a catastrophe in the making.<\/p>\n<p>Here are a few verified reviews for a ZocDoc OB-GYN based in NY.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"x-container\">\n<div class=\"x-column x-sm x-1-1\">\n<div class=\"sw-pinit x-img x-img-none\"><img class=\"\" src=\"http:\/\/blog.grade.us\/wp-content\/uploads\/2017\/02\/ZocDoc-1.png\" alt=\"ZocDoc Review 1 \" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"x-container\">\n<div class=\"x-column x-sm x-1-1\">\n<div class=\"x-text\">\n<p>Another patient uses similar language to describe her experience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"x-container\">\n<div class=\"x-column x-sm x-1-1\">\n<div class=\"sw-pinit x-img x-img-none\"><img class=\"\" src=\"http:\/\/blog.grade.us\/wp-content\/uploads\/2017\/02\/ZocDoc-2.png\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"x-container\">\n<div class=\"x-column x-sm x-1-1\">\n<div class=\"x-text\">\n<p>And another<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"x-container\">\n<div class=\"x-column x-sm x-1-1\">\n<div class=\"sw-pinit x-img x-img-none\"><img class=\"\" src=\"http:\/\/blog.grade.us\/wp-content\/uploads\/2017\/02\/ZocDoc-3.png\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"x-container\">\n<div class=\"x-column x-sm x-1-1\">\n<div class=\"x-text\">\n<p>Aaaaaand another<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"x-container\">\n<div class=\"x-column x-sm x-1-1\">\n<div class=\"sw-pinit x-img x-img-none\"><img class=\"\" src=\"http:\/\/blog.grade.us\/wp-content\/uploads\/2017\/02\/ZocDoc-4.png\" alt=\"ZocDoc Review 4\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"x-container\">\n<div class=\"x-column x-sm x-1-1\">\n<div class=\"x-text\">\n<p>Seeing the trend? Most professionals ignore their potential crisis. They argue with clients and bicker over seemingly minor details.<\/p>\n<\/div>\n<h2 class=\"h-custom-headline h3\">These professionals damage their own business<\/h2>\n<hr class=\"x-gap\" \/>\n<div class=\"x-text\">\n<p>From their perspective, the reviewer is doing damage to their business. Research shows there\u2019s a lot of money to lose. So they do their best to fight back. Unfortunately their inability to see the situation from their client\u2019s point of view creates a disaster.<\/p>\n<p>As it turns out there is something you can do and it doesn\u2019t involve fighting. In fact, I\u2019m about to show you a clear strategy you can use to deal with the root cause permanently. Do it right and you counteract the damage from a negative review.<\/p>\n<p>When it comes to reviews, a client\u2019s perception and the way they approach it matters. They can be\u2026<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b>Neutral.<\/b> Approaching your business with an agnostic point of view. They don\u2019t know what they don\u2019t know. These clients are less forgiving, choosing to judge your business on its merits. They\u2019re neither for or against you but can quickly be converted based on your performance.<\/li>\n<\/ul>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b>Positive.<\/b> Clients are aware of you and they value what you\u2019ve created. These clients typically want to stay, have to stay or both. They\u2019re far \u00a0less likely to post a negative review, choosing to be positive or say nothing at all. They\u2019re also more likely to share a positive recommendation with other prospective clients.<\/li>\n<\/ul>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b>Negative.<\/b> These clients view your business as an inferior, viewing professionals as a subordinate, someone they view as \u201cthe help.\u201d These customers don\u2019t have a relationship with you. These customers are far more likely to post a negative review.<\/li>\n<\/ul>\n<p>What about the review sites themselves? <a href=\"http:\/\/blog.grade.us\/seasonal-businesses-ormm-keep-online-reviews-coming-year-round\/\" target=\"_blank\">Aside from the specific questions you should ask<\/a>, what information should clients include in their reviews? What should providers include in their responses?<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b>Share your experience with the people you\u2019ve interacted with.<\/b> Don\u2019t post negative reviews for the attorney on the other side for example.<\/li>\n<\/ul>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b>Be brutally honest with your experience.<\/b> Share your concerns, experiences and frustrations openly; doing this gives your providers the things they need to make important changes in their business. This affects other customers<\/li>\n<\/ul>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b>Be kind, be helpful, transparent.<\/b> Be a decent human being. Don\u2019t go out of your way to slander, humiliate or hurt providers or patients.<\/li>\n<\/ul>\n<p>Standard advice that seems to be common sense for the vast majority of people. That said, it\u2019s important to remember this especially when emotions are high and tempers from a negative review are flaring.<\/p>\n<\/div>\n<h2 class=\"h-custom-headline h3\">When emotions are high you need a strategy<\/h2>\n<hr class=\"x-gap\" \/>\n<div class=\"x-text\">\n<p>Imagine you\u2019ve just received a brutal and negative review from a very unhappy customer. What do you do? How do you use the right strategy to relieve their pain, solve their problem and restore the relationship? More importantly how should you respond if you\u2019re looking to attract new clients lurking behind the scenes?<\/p>\n<p>You focus your attention.<\/p>\n<p>You segment your customers, sorting them into neutral, positive and negative buckets. Then you focus your attention on the right customers, at the right time.<\/p>\n<p>Spend\u2026<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b>60 percent of your time on neutrals<\/b>, doing your very best to convert them to positives.<\/li>\n<\/ul>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b>30 percent of your time with negatives<\/b> \u00a0doing what you can to respond to their complaints, fears and frustrations.<\/li>\n<\/ul>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<b>10 percent of your time with positives.<\/b> \u00a0\u00a0Continue preaching to the choir, recognizing and thanking them for their support. Show them you value their feedback, doing what you can to nurture the relationship.<\/li>\n<\/ul>\n<p>This is how sophisticated professionals attract customers.<\/p>\n<\/div>\n<h2 class=\"h-custom-headline h3\">\u201cReviews are important, just not <em>that<\/em> important\u201d<\/h2>\n<hr class=\"x-gap\" \/>\n<div class=\"x-text\">\n<p>The negative reviews and lawsuits tell a different story. Professionals \u2013 doctors, lawyers, surgeons \u2013 are sensitive about their reputation. There\u2019s a strong link between their personal and business identity. Many of these professionals are willing to sue to defend their good name.<\/p>\n<p>Which means patient reviews <em>do<\/em> matter.<\/p>\n<p>Before the age of reviews, patient reviews didn\u2019t matter. Professionals won patients through insurance, hospital and industry associations.<\/p>\n<p>Those days are in the past.<\/p>\n<p>These days a negative review is all a patient needs to bury your business, often times for good. Everything\u2019s changed.<\/p>\n<p><strong>What does this mean for you?<\/strong><\/p>\n<p>Encourage customer reviews. Get them first, get them often. Do what you can to convert as many of your neutrals into positives. Build an audience and you\u2019ll have the support you need to deal with negatives.<\/p>\n<\/div>\n<h2 class=\"h-custom-headline h3\">Professionals don\u2019t know how to handle reviews<\/h2>\n<hr class=\"x-gap\" \/>\n<div class=\"x-text\">\n<p>It\u2019s not a business problem, it\u2019s an industry problem. Too many professionals don\u2019t have the experience and training they need to handle negative reviews.<\/p>\n<p>But you do.<\/p>\n<p>Many businesses simply want these reviews gone. Their goal: erase negative reviews as quickly as possible. You know better.<\/p>\n<p>You know it\u2019s better to overwrite rather than erase. To encourage instead of punish. But it all starts with uniqueness. Create the right kind of relationship and they\u2019ll want to stay, lawsuits and litigation becoming a thing of the past.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Andrew McDermott with Grade.Us February 21, 2017 \u00a0 Her doctor almost killed her\u2026 That\u2019s Wendy Wester\u2019s claim. She went to see Dr. Alan Brown, an orthopedic surgeon after her knee injury, when she was hurt skiing. Brown diagnosed her injury as an MCL tear. Wester was rushed to the emergency room after she experienced &#8230; <a title=\"An Online Review Wake Up Call for Doctors and Lawyers\" class=\"read-more\" href=\"https:\/\/fixmyinfo.com\/online-review-wake-call-doctors-lawyers\/\">Read more<span class=\"screen-reader-text\">An Online Review Wake Up Call for Doctors and Lawyers<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"jetpack_featured_media_url":"https:\/\/fixmyinfo.com\/wp-content\/uploads\/2017\/02\/yelpreview.png","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An Online Review Wake Up Call for Doctors and Lawyers -<\/title>\n<meta name=\"description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fixmyinfo.com\/online-review-wake-call-doctors-lawyers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Online Review Wake Up Call for Doctors and Lawyers -\" \/>\n<meta property=\"og:description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fixmyinfo.com\/online-review-wake-call-doctors-lawyers\/\" \/>\n<meta property=\"og:site_name\" content=\"FixMyInfo - We help Local Businesses get more customers.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FixMyInfo\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-24T14:14:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-24T14:16:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fixmyinfo.com\/wp-content\/uploads\/2017\/02\/yelpreview.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@fixmyinfo\" \/>\n<meta name=\"twitter:site\" content=\"@fixmyinfo\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/fixmyinfo.com\/#organization\",\"name\":\"FixMyInfo\",\"url\":\"https:\/\/fixmyinfo.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/FixMyInfo\/\",\"https:\/\/www.linkedin.com\/company\/3328617\",\"https:\/\/www.pinterest.com\/fixmyinfo\/\",\"https:\/\/twitter.com\/fixmyinfo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/fixmyinfo.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/fixmyinfo.com\/wp-content\/uploads\/2016\/05\/logo-1.png\",\"width\":179,\"height\":44,\"caption\":\"FixMyInfo\"},\"image\":{\"@id\":\"https:\/\/fixmyinfo.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fixmyinfo.com\/#website\",\"url\":\"https:\/\/fixmyinfo.com\/\",\"name\":\"FixMyInfo - We help Local Businesses get more customers.\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/fixmyinfo.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/fixmyinfo.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/fixmyinfo.com\/online-review-wake-call-doctors-lawyers\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/fixmyinfo.com\/wp-content\/uploads\/2017\/02\/yelpreview.png\",\"width\":1300,\"height\":714},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fixmyinfo.com\/online-review-wake-call-doctors-lawyers\/#webpage\",\"url\":\"https:\/\/fixmyinfo.com\/online-review-wake-call-doctors-lawyers\/\",\"name\":\"An Online Review Wake Up Call for Doctors and Lawyers -\",\"isPartOf\":{\"@id\":\"https:\/\/fixmyinfo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fixmyinfo.com\/online-review-wake-call-doctors-lawyers\/#primaryimage\"},\"datePublished\":\"2017-02-24T14:14:27+00:00\",\"dateModified\":\"2017-02-24T14:16:54+00:00\",\"description\":\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\",\"breadcrumb\":{\"@id\":\"https:\/\/fixmyinfo.com\/online-review-wake-call-doctors-lawyers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fixmyinfo.com\/online-review-wake-call-doctors-lawyers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fixmyinfo.com\/online-review-wake-call-doctors-lawyers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fixmyinfo.com\/\",\"url\":\"https:\/\/fixmyinfo.com\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fixmyinfo.com\/online-review-wake-call-doctors-lawyers\/\",\"url\":\"https:\/\/fixmyinfo.com\/online-review-wake-call-doctors-lawyers\/\",\"name\":\"An Online Review Wake Up Call for Doctors and Lawyers\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/fixmyinfo.com\/online-review-wake-call-doctors-lawyers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fixmyinfo.com\/online-review-wake-call-doctors-lawyers\/#webpage\"},\"author\":{\"@id\":\"https:\/\/fixmyinfo.com\/#\/schema\/person\/9c4eb16b937924d0db08e1cd62981888\"},\"headline\":\"An Online Review Wake Up Call for Doctors and Lawyers\",\"datePublished\":\"2017-02-24T14:14:27+00:00\",\"dateModified\":\"2017-02-24T14:16:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fixmyinfo.com\/online-review-wake-call-doctors-lawyers\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/fixmyinfo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fixmyinfo.com\/online-review-wake-call-doctors-lawyers\/#primaryimage\"},\"articleSection\":\"Local Listings News\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/fixmyinfo.com\/#\/schema\/person\/9c4eb16b937924d0db08e1cd62981888\",\"name\":\"fixmyinfo\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","amp_validity":null,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/posts\/7575"}],"collection":[{"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/comments?post=7575"}],"version-history":[{"count":2,"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/posts\/7575\/revisions"}],"predecessor-version":[{"id":7578,"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/posts\/7575\/revisions\/7578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/media\/7577"}],"wp:attachment":[{"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/media?parent=7575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/categories?post=7575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fixmyinfo.com\/wp-json\/wp\/v2\/tags?post=7575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}