{"id":7717,"date":"2017-04-07T19:58:36","date_gmt":"2017-04-07T19:58:36","guid":{"rendered":"http:\/\/fixmyinfo.com\/?p=7717"},"modified":"2017-04-07T19:58:36","modified_gmt":"2017-04-07T19:58:36","slug":"siri-googles-nearest-mobile-search-competitor","status":"publish","type":"post","link":"https:\/\/fixmyinfo.com\/siri-googles-nearest-mobile-search-competitor\/","title":{"rendered":"Siri is Google\u2019s nearest mobile search competitor"},"content":{"rendered":"
by\u00a0Greg Sterling<\/a>\u00a0for SearchEngineLand<\/a><\/h5>\n

According to a survey from Fivesight Research, Siri had a larger share of mobile search than Bing or Yahoo.<\/h2>\n

A new study<\/a> from Fivesight Research, \u201cUS Consumer Search Preferences Smartphone & Desktop: Q1 2017,\u201d finds that Siri is the mobile \u201csearch engine\u201d of choice after Google. The study was based on a survey of 800 US adults split roughly evenly between iOS and Android users.<\/p>\n

Google was by far the dominant mobile search engine, with an 84 percent aggregate share among respondents. Among Android users, Google\u2019s search share was 90 percent. Among iPhone owners Google had a 78 percent share. After Google, however, Siri was named by more respondents as their \u201cprimary search engine\u201d than Bing or Yahoo. (However, this doesn\u2019t reflect query volume, just identification as the primary engine of choice.)<\/p>\n

\"\"<\/p>\n

Siri was the primary search engine of 13 percent of iPhone owners. This finding is significant because it suggests the long-term, potentially disruptive impact of voice and virtual assistants on traditional \u201cquery in a box\u201d results. It\u2019s important to point out, however, that these responses reflect self-reported data and many not line up one-to-one with behavior.<\/p>\n

\"\"<\/p>\n

Siri was also the most widely adopted virtual assistant among the available choices, used by a higher number of iOS users than \u201cGoogle Now\u201d was by Android users. Google Assistant wasn\u2019t one of the available choices on the survey.<\/p>\n

A very large percentage of respondents (72 percent) said they were using virtual assistants to \u201csupplement\u201d more traditional mobile search.<\/p>\n

\"\"<\/p>\n

Only 16 percent of iPhone owners did not use a virtual assistant, while just under 40 percent of Android users did not. Among iPhone owners who used assistants other than Siri, 10 percent used Google Now, and 4 percent cited Cortana. Among Android users, 24 percent were using virtual assistants other than Google\u2019s own, with 10 percent using Cortana and the remainder distributed across several others, including Viv.<\/p>\n

\"\"<\/p>\n

The survey also found that Chrome was the dominant mobile browser, with a 48 percent share, followed by Safari, with 37 percent. Roughly 14 percent of iPhone owners used Chrome as their primary browser. However, Android owners reported a higher level of non-Google browser use, with 11 percent choosing a Microsoft browser and another 10 percent using \u201cother.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

by\u00a0Greg Sterling\u00a0for SearchEngineLand According to a survey from Fivesight Research, Siri had a larger share of mobile search than Bing or Yahoo. A new study from Fivesight Research, \u201cUS Consumer Search Preferences Smartphone & Desktop: Q1 2017,\u201d finds that Siri is the mobile \u201csearch engine\u201d of choice after Google. The study was based on a … Read moreSiri is Google\u2019s nearest mobile search competitor<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,119,57,58,41],"tags":[],"jetpack_featured_media_url":"https:\/\/fixmyinfo.com\/wp-content\/uploads\/2017\/04\/google-apple-red2-1920-800x450-min.jpg","yoast_head":"\nSiri is Google\u2019s nearest mobile search competitor -<\/title>\n<meta name=\"description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fixmyinfo.com\/siri-googles-nearest-mobile-search-competitor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Siri is Google\u2019s nearest mobile search competitor -\" \/>\n<meta property=\"og:description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fixmyinfo.com\/siri-googles-nearest-mobile-search-competitor\/\" \/>\n<meta property=\"og:site_name\" content=\"FixMyInfo - 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