{"id":7725,"date":"2017-04-10T21:27:38","date_gmt":"2017-04-10T21:27:38","guid":{"rendered":"http:\/\/fixmyinfo.com\/?p=7725"},"modified":"2017-04-10T22:55:50","modified_gmt":"2017-04-10T22:55:50","slug":"linkedin-vs-facebook-b2b-advertising-stats","status":"publish","type":"post","link":"https:\/\/fixmyinfo.com\/linkedin-vs-facebook-b2b-advertising-stats\/","title":{"rendered":"LinkedIn vs Facebook B2B advertising &#8211; and more stats"},"content":{"rendered":"<p>Some interesting statistics on B2B advertising in social media&#8230; \u00a0what are people really doing?<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><i><\/i><span class=\"s2\"><i>48% of marketers build a new landing page for each marketing campaign. (MarketingSherpa) <\/i><\/span><\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li1\"><i><\/i><span class=\"s2\"><i>68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa) <\/i><\/span><\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li1\"><i><\/i><span class=\"s2\"><i>16% of landing pages are free of navigation bars. (MarketingSherpa) <\/i><\/span><\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li1\"><i><\/i><span class=\"s2\"><i>48% of offers have multiple offers built in. (MarketingSherpa) <\/i><\/span><\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li1\"><i><\/i><span class=\"s2\"><i>42% of offer-related graphics on landing pages are not clickable. (MarketingSherpa) <\/i><\/span><\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li2\"><i><\/i><span class=\"s4\"><i>The biggest challenge B2B marketers face in regards to lead generation is generating high-quality leads (61%).\u00a0 (B2B Technology Marketing Community) <\/i><\/span><\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li2\"><i><\/i><span class=\"s4\"><i>84% of companies that have a CRM have a lead scoring process in place to determine the quality of leads. (Direct Marketing News) <\/i><\/span><\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li1\"><i><\/i><span class=\"s2\"><i>\u00a0Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric) <\/i><\/span><\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li1\"><i><\/i><span class=\"s2\"><i>37% of B2B marketers are using marketing automation to generate leads. (MarketingProfs) <\/i><\/span><\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li1\"><i><\/i><span class=\"s2\"><i>44% of B2B marketers have generated leads via LinkedIn, whereas only 39% have generated leads through Facebook and just 30% through Twitter. (ReachForce) <\/i><\/span><\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li1\"><i><\/i><span class=\"s2\"><i>B2B marketers say that their greatest barriers to lead generation success are the lack of resources in staffing, budgeting, or time. (B2B Technology Marketing Community) <\/i><\/span><\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li1\"><i><\/i><span class=\"s2\"><i>Nearly 50% of B2B marketers\u2019 lead gen budgets will increase this year, compared to 44% that will remain the same and 7% that will decrease. (B2B Technology Marketing Community) <\/i><\/span><\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li1\"><i><\/i><span class=\"s2\"><i>71% of B2B marketers use content marketing to generate leads. (MarketingProfs) <\/i><\/span><\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li1\"><i><\/i><span class=\"s2\"><i>People are more likely to visit a B2B tech company\u2019s website after seeing a tweet from the company, getting them one step closer to\u00a0 becoming a lead. (KoMarketing Associates) <\/i><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some interesting statistics on B2B advertising in social media&#8230; \u00a0what are people really doing? 48% of marketers build a new landing page for each marketing campaign. (MarketingSherpa) 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa) 16% of landing pages are free of navigation bars. (MarketingSherpa) 48% &#8230; <a title=\"LinkedIn vs Facebook B2B advertising &#8211; and more stats\" class=\"read-more\" href=\"https:\/\/fixmyinfo.com\/linkedin-vs-facebook-b2b-advertising-stats\/\">Read more<span class=\"screen-reader-text\">LinkedIn vs Facebook B2B advertising &#8211; and more stats<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28,26,96,49],"tags":[],"jetpack_featured_media_url":"https:\/\/fixmyinfo.com\/wp-content\/uploads\/2017\/04\/LinkedIn_vs_FB-min-4.png","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising - LinkedIn vs Facebook B2B advertising - and more stats<\/title>\n<meta name=\"description\" content=\"advertising, local, marketing, seo, local search, linkedin,facebook, google, reputation, yelp, google plus\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fixmyinfo.com\/linkedin-vs-facebook-b2b-advertising-stats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising - 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