{"id":7751,"date":"2017-05-01T19:18:24","date_gmt":"2017-05-01T19:18:24","guid":{"rendered":"http:\/\/fixmyinfo.com\/?p=7751"},"modified":"2017-05-01T19:18:24","modified_gmt":"2017-05-01T19:18:24","slug":"earthquake-local-advertising","status":"publish","type":"post","link":"https:\/\/fixmyinfo.com\/earthquake-local-advertising\/","title":{"rendered":"Earthquake in Local Advertising"},"content":{"rendered":"

… and it starts in Australia<\/a>.<\/p>\n

The Yellow Pages was a fantastically huge cash cow for many years. They were a cash cow because they had a virtual stranglehold on the market – if you were not in the Yellow Pages, you were not getting business. Period. And you know what? They were right. And they *knew* they were right, and they made an awful lot of money when they had that noose around our necks.<\/p>\n

In the last 15 years, since we first predicted the death of the industry, the industry has seen massive bankruptcies and massive consolidation.<\/p>\n

A few have done well. YPG in Canada survived, and even after massive write-downs, they are still alive. Australia did well. Most US yp properties suffered in major ways. One of our own businesses was part of the SuperPages bankruptcy – we lost many, many thousands when they went belly-up.<\/p>\n

So what is happening now? Well, the Big Guns are gearing up to fire. Facebook. Google soon? What will the rest do?<\/p>\n

The issue is that the YP companies have simply not kept up. They are not delivering the value that they charge for, and they are being brought to task.<\/p>\n

Most YP companies were fat and slow – they made an awful lot of money, and they did not deserve what they made. This local revolution is bringing a bit of reality back to local search. Pay for actual results. Who knew?<\/p>\n

Indeed. We all knew. We just never had the means to Make It So.<\/p>\n

Now we do.<\/p>\n

On with the Local Search Revolution. Pay for what it is actually worth. Finally!<\/p>\n","protected":false},"excerpt":{"rendered":"

… and it starts in Australia. The Yellow Pages was a fantastically huge cash cow for many years. They were a cash cow because they had a virtual stranglehold on the market – if you were not in the Yellow Pages, you were not getting business. Period. And you know what? They were right. And … Read moreEarthquake in Local Advertising<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28,39,21,22,26,2,30,92,89,44,20,149],"tags":[],"jetpack_featured_media_url":"https:\/\/fixmyinfo.com\/wp-content\/uploads\/2017\/05\/fb.jpeg","yoast_head":"\nEarthquake in Local Advertising -<\/title>\n<meta name=\"description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fixmyinfo.com\/earthquake-local-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Earthquake in Local Advertising -\" \/>\n<meta property=\"og:description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fixmyinfo.com\/earthquake-local-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"FixMyInfo - 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