{"id":7980,"date":"2018-07-05T18:54:10","date_gmt":"2018-07-05T18:54:10","guid":{"rendered":"https:\/\/fixmyinfo.com\/?p=7980"},"modified":"2018-07-05T18:54:10","modified_gmt":"2018-07-05T18:54:10","slug":"how-to-share-online-reviews-proactively-using-social-media","status":"publish","type":"post","link":"https:\/\/fixmyinfo.com\/how-to-share-online-reviews-proactively-using-social-media\/","title":{"rendered":"How To Share Online Reviews Proactively Using Social Media"},"content":{"rendered":"

By\u00a0Andrew McDermott for Grade.Us<\/a><\/p>\n

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Reviews are kingmakers.<\/p>\n

You know it, I know it. Share online reviews on the right platforms and you attract an\u00a0enormous<\/em>\u00a0wave of attention. Get customers to promote your reviews within their sphere of influence and you extend your reach\u00a0exponentially<\/em>.<\/p>\n

But how?<\/p>\n

By sharing your online reviews with customers! There’s more to it than that, however.<\/p>\n<\/div>\n

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Sharing allows you to hijack context<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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The word “hijack<\/em>” sounds yucky.<\/p>\n

That’s because reviews are often treated as window dressing or used as an ambush tool. When it’s used to ambush, it’s sleazy and gross. As window dressing it’s easy to ignore. Either case minimizes the impact a potential review can have.<\/p>\n

What’s the cause?<\/p>\n

Reviews are often reactive. We count on customers to seek out the reviews they want to see. What if we didn’t? What if we brought reviews to customers at a relevant and contextually appropriate time?<\/p>\n

The results could be\u00a0phenomenal<\/em>.<\/p>\n

Here’s the thing though. When we hijack context we’re not taking away a reviewer or customer’s ability to choose. We’re not badgering people with our reviews. We’re also not behaving unethically.<\/p>\n

We’re using relevance to provide more options.<\/p>\n<\/div>\n

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Relevance protects you from unexpected backlash<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Relevance is a lot like a traffic light.<\/p>\n

It tells you when to approach customers with your pitch, how to present your reviews and when to be quiet. It’s as simple as matching their situation to your review.<\/p>\n

\u00b7 Are customers asking for help?<\/strong>\u00a0Confirm their problem, share your solution, then present your relevant reviews.<\/p>\n

\u00b7 Looking to reach out to past visitors?<\/strong>\u00a0Use tweets, status updates or messages as a platform to share recent reviews.<\/p>\n

\u00b7 Have customers raised legitimate objections?<\/strong>\u00a0Use specific reviews, that are relevant to their situation, to defuse objections permanently.<\/p>\n

It’s a bit different.<\/p>\n

It’s not really all that common to see reviews used proactively, which is why social media sharing is so important. When you proactively share online reviews with your customers you’re able to:<\/p>\n

\u00b7 Initiate or spark online discussion.<\/strong>\u00a0A positive review can spark discussions where customers swap stories with each other about their experiences with your organization.<\/p>\n

\u00b7 Preemptively defuse objections,<\/strong>\u00a0reduce risk and decrease customer fear. Seeding conversations with positive (and sometimes negative) reviews at an appropriate time gives you a chance to defuse objections before they become a problem.<\/p>\n

\u00b7 Drive traffic, leads and sales.<\/strong>\u00a0Most customers are\u00a0lurkers<\/a>. Sharing your online reviews with potential customers gives them an opportunity to assess your business discreetly.<\/p>\n

\u00b7 Increase conversion rates.<\/strong>\u00a0Research consistently shows\u00a0online reviews have a\u00a0dramatic<\/em>\u00a0effect on your conversion rates<\/a>. The lift from online reviews can\u00a0increase conversion rates by as much as 270 percent<\/a>!<\/p>\n

\u00b7 Cultivate review virality.<\/strong>\u00a0Social networks like LinkedIn and Facebook have virality built-in. When you like a status update, add comments, share photos and videos, your friends see\u00a0your<\/em>\u00a0activity in\u00a0their<\/em>\u00a0feed. Cross pollinating reviews (i.e. sharing Facebook reviews on LinkedIn) gives you an opportunity to attract a consistent stream of attention.<\/p>\n

\u00b7 Identify and segment customer evangelists.<\/strong>\u00a0Sharing your online reviews gives your customers the chance to chime in with additional thoughts and feedback. It gives you another opportunity to express your gratitude and thanks. Most importantly, it gives your very best customers a chance to self-identify.<\/p>\n

If you’re looking to generate more revenue, sharing online reviews is an important and valuable strategy.<\/p>\n

But how?<\/p>\n

Which social media sites allow you to share your customer reviews? More importantly, what’s the best way to share online reviews with customers?<\/p>\n

Read more here.<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

By\u00a0Andrew McDermott for Grade.Us Reviews are kingmakers. You know it, I know it. Share online reviews on the right platforms and you attract an\u00a0enormous\u00a0wave of attention. Get customers to promote your reviews within their sphere of influence and you extend your reach\u00a0exponentially. But how? By sharing your online reviews with customers! There’s more to it … Read moreHow To Share Online Reviews Proactively Using Social Media<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[286,289],"tags":[],"jetpack_featured_media_url":"https:\/\/fixmyinfo.com\/wp-content\/uploads\/2018\/07\/Share-Online-Reviews.png","yoast_head":"\nHow To Share Online Reviews Proactively Using Social Media -<\/title>\n<meta name=\"description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fixmyinfo.com\/how-to-share-online-reviews-proactively-using-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Share Online Reviews Proactively Using Social Media -\" \/>\n<meta property=\"og:description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fixmyinfo.com\/how-to-share-online-reviews-proactively-using-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"FixMyInfo - 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