{"id":8012,"date":"2018-07-11T15:14:36","date_gmt":"2018-07-11T15:14:36","guid":{"rendered":"https:\/\/fixmyinfo.com\/?p=8012"},"modified":"2018-07-11T15:16:28","modified_gmt":"2018-07-11T15:16:28","slug":"why-local-listings-are-a-critical-part-of-the-customer-experience","status":"publish","type":"post","link":"https:\/\/fixmyinfo.com\/why-local-listings-are-a-critical-part-of-the-customer-experience\/","title":{"rendered":"Why Local Listings Are a Critical Part of the Customer Experience"},"content":{"rendered":"

By Greg Stirling for Local Search Association<\/a><\/p>\n

I like to\u00a0write about real-world experiences<\/a>\u00a0because they help illustrate the abstract ideas we\u2019re always discussing. Today\u2019s example involves inaccurate location (inventory) data and the subsequent brand fallout.<\/p>\n

Here\u2019s the setup: I\u2019m having some rooms in my house painted. I needed to get a specific paint color number for the painter so he could buy the paint. At my house I did a Google mobile search for \u201cBenjamin Moore paint dealers zip code.\u201d I got several listings, one of which was an Ace Hardware store not far from me. I chose Ace from a list for two reasons, they were open on a Sunday and, historically, they\u2019ve had good customer service vs. Home Depot.<\/p>\n

When I got to the paint department, however, the guy told me they don\u2019t sell Benjamin Moore but they could duplicate any color \u201cas long as I had the number.\u201d I told him what I needed was the number and didn\u2019t have it to give him. I left, frustrated. I was under serious time pressure.<\/p>\n

Still out and on the go, I\u00a0contacted one of the alternative locations provided by Google, Cole Hardware. Their site prompted me to text them a request.\u00a0They asked what I was looking for and confirmed that they carry Benjamin Moore paint via text. The interaction was very efficient (under a minute). I went over and got what I needed.<\/p>\n

Between these two businesses, which one do you think I\u2019m going to use next time?\u00a0It may or many not have been\u00a0Ace\u2019s fault that they were incorrectly represented in Google search results. But it probably\u00a0cost them a customer.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Greg Stirling for Local Search Association I like to\u00a0write about real-world experiences\u00a0because they help illustrate the abstract ideas we\u2019re always discussing. Today\u2019s example involves inaccurate location (inventory) data and the subsequent brand fallout. Here\u2019s the setup: I\u2019m having some rooms in my house painted. I needed to get a specific paint color number for … Read moreWhy Local Listings Are a Critical Part of the Customer Experience<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":8013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"jetpack_featured_media_url":"https:\/\/fixmyinfo.com\/wp-content\/uploads\/2018\/07\/Local.jpg","yoast_head":"\nWhy Local Listings Are a Critical Part of the Customer Experience -<\/title>\n<meta name=\"description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fixmyinfo.com\/why-local-listings-are-a-critical-part-of-the-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Local Listings Are a Critical Part of the Customer Experience -\" \/>\n<meta property=\"og:description\" content=\"local search, listings, seo, online marketing, fix listing, add listing, nap, google local, yahoo local, find business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fixmyinfo.com\/why-local-listings-are-a-critical-part-of-the-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"FixMyInfo - 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