The Like Button

How important is the like button?

The Psychology Of Liking On Facebook

Improve your marketing by gaining psychological insights into Facebook likes. Columnist Neil Patel explores five reasons why that simple click means so much to the human brain.

Click, click, click. Like, like, like…

Don’t tell me you’ve never done this. Your brain is on autopilot. Your eyes are glazed over. You scroll, scroll, scroll through Facebook’s infinite feed, liking images, updates, statuses and inane links to ViralBuzzUpWhatever.

This is social media at its nadir, hypnotizing us with an inane overload of stuff ad nauseum. All those “mind-blowing” articles may actually be blowing our minds.

By Neil Patel on Marketingland – see the full article here.

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