Understanding Google My Business and Local Search
QR Codes never took off in the US. It was an offline to online play that always required too many apps, took too many steps, was too obtuse and ended up not solving any problems. I once used them to learn the history of the streets a small town in Hungary – the only time I ever really used it.
But Facebook with it’s Messenger ScanCode is ready to replay the story and this time I think that it has a compelling context which, for me, portends the return of the QR code as an effective small business tool – in the form of a compelling customer communication channel that most, if not all, businesses will want to participate in.
Imagine standing in the aisle of your local grocery store, getting ready to be pissed because they have moved the fish sauce once again. Instead of the endless wandering the aisles in search you point Messenger at ScanCode and you ask: Where is the Fish Sauce? And the response whether from a person or perhaps even an AI bot says: Aisle 10 half way down.