It’s funny how tiny changes, such as a shadow on the stars of reviews, can have such an influence. The subtleties of marketing are fascinating.
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Brian Barwig spotted a subtle test in the Google search results where Google was adding a shaded, gray background shadow effect to the review stars in the local pack in the Google search results. He posted this picture on Twitter and asked why would Google do this: It does look off and weird, and it doesn’t seem to be adding much to the design or interface of the search results. I personally cannot replicate it but those who saw it don’t seem to like the look. This is one of many many Google tests they try