Beacons and proximity marketing I was intrigued by this article because personally, I did not see that this technology had any long term value – my thoughts were that this was a very temporary solution to a problem that most people did not recognize as a problem. But. I installed a beacon here several months … Read moreHow are beacons going to affect search marketing?
Local search sucks. Who says that? Well – anyone trying to get into local search says it. They may not say it out-loud, but believe me – they’re saying it, Why? Because too much of it is about SEO – about playing to the rules – about ensuring you’re doing everything right as a business. … Read moreAnd? Yes – it’s insanity. Because Local Search sucks.
First it was removing the right-side-of-the-page ads, and now it’s replacing 1 of 3 organic spots with an ad. Local SEO on Google is losing 33% of its space! It’s not about getting into the Top 3 – it’s now the Top 2! Thanks to SEO Roundtable for the heads up article So what can local … Read moreGoogle Local advertising getting 33% tougher!
Testing with Google’s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point. Google has done an excellent job of promoting the importance of the mobile-friendly website, with its mobile-friendly test and search algorithm that prioritizes mobile-friendly sites in search … Read moreWhy and how to comprehensively test the mobile usability of your site
In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting back to the ad business, allowing app developers to pay for ads to appear on top of search results in the lucrative Apple App Store. Taking note from both Google and … Read moreApple to introduce search ads to its App Store
The following is a refreshing look at what we do. Instant results cost a lot of money (read: buy advertising) and they do indeed deliver. But the second you stop advertising, those results are no longer coming in. For some businesses, this is ok. For most businesses, it’s the longer term that counts the most. … Read moreThe truth about content marketing
