How to Prevent Online Data Conflict from Ruining Your Business

Imagine you’ve just won $1 million from Publishers Clearing House, and now they want to arrange a time to give you a giant check on national TV. Too bad they had your phone number wrong and confirmed it with bad online data … so now someone else gets this life-changing prize. Prevent Online Data Conflict … Read moreHow to Prevent Online Data Conflict from Ruining Your Business

Facebook recommendations – a local pot of gold?

Getting Things Done With the Help of Your Friends Source: Facebook.com People come to Facebook every day to connect and share experiences with friends and family. We share the great places we go and we ask our friends for advice when we need help getting things done. Today we’re starting to introduce a variety of … Read moreFacebook recommendations – a local pot of gold?

The 7 Disadvantages Local Businesses Face Online (and How to Beat Them)

As the owner of a local business, you have to face several disadvantages. But that doesn’t mean you can’t succeed. By: LARRY ALTON, Freelance Writer & Former Entrepreneur Small and local businesses have flourished for centuries, and remain competitive even in today’s complex and multifaceted market. Now that businesses have the capacity to sell and … Read moreThe 7 Disadvantages Local Businesses Face Online (and How to Beat Them)

Survey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media

By DAVID CARD, for StreetFightMag. A new industry-sponsored study of mobile advertisers and agencies offers guidance for hyperlocal marketing providers. Big brands and their agencies are increasing their mobile marketing efforts, with a keen focus on location data and social media integration. The Mobile Marketing Association recently released a report sketching out the key findings from … Read moreSurvey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media

Consumer citations are the future of local SEO

What are citations, and how do they impact local SEO? SEL Columnist Julian Connors explains in this beginner-level local search column. In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of the more common examples of online citations are comments published within … Read moreConsumer citations are the future of local SEO